Yellow Pages
Logo design
The Yellow Pages began as printed directories organised by business category. The original “walking fingers” symbol was closely tied to the idea of fingers moving across printed pages, but as the directories moved almost entirely online, that connection became increasingly outdated.
The challenge was to evolve a familiar mark without losing the recognition built up around it.
I removed the “pages” from the original concept and refined the hand with a softer, more human quality. A complementary typeface finishes the updated identity.
Henry Alexander’s original Yellow Pages logo was wonderfully relevant until the decline of the printed directories.
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David Airey
Logo & visual identity design
Studio
64 Beechfield Avenue
Bangor
Northern Ireland
BT19 7ZZ
Contact
studio@davidairey.com
Book a video call
07739 530 457
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Independent since 2005
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