Vitti Power Motion - David Airey

Vitti Power Motion
Logo, visual identity

Power Motion is a Mexican road cycling team managed by cyclist Luis Miguel, with Vitti Logistics as title sponsor.

The project called for avoiding the clichés cycling identities tend to fall into, while giving the visual system across the logo, kits, and merchandise a more consistent character.

I developed a flexible set of logo variations, allowing the Power Motion name to appear independently, alongside the sponsor name, or through a new team symbol. The symbol hints at the power and movement of the ocean, with a wave-like form that reflects the energy of the team.

A distinctive palette, colour-masked brand gallery, and complementary typography extend the identity beyond the mark. The cycling kits remain deliberately minimal, providing a cleaner alternative to the overly detailed appearance common among competitors.