Vitti Power Motion - David Airey

Vitti Power Motion
Logo, visual identity

Power Motion is a Mexican road cycling team managed by passionate cyclist Luis Miguel. The team sponsor, Vitti Logistics, wanted to raise the quality of the visual identity, including the logo, kits, and merchandise.

A number of logo variations offer flexibility in use, whether through the Power Motion name on its own, a version that incorporates the sponsor name, or through the new team symbol.

The symbol design needed to avoid cycling clichés, and the direction that most resonated was to hint at the power of the ocean, with a wave-like flow to mimic the movement of the team. The wordmarks and symbol are combined with a distinctive palette, a colour-masked brand gallery, and complementary fonts to embolden the copywriting.

The cycling kits are minimal in appearance to separate from the overly-detailed look of many competitors.