Le Flow
Visual identity
Lionel Le Floch, the Parisian head of collections for Givenchy and Paul & Joe, needed a new logo and identity for his high-end fashion and footwear brand, Le Flow.
The logo interprets the edginess, geometry, and forward-thinking nature of Lionel’s designs, introducing container squares for a flexible visual element. These squares can be applied in a wide variety of ways to keep the identity fresh and cohesive even when the Le Flow name isn’t shown.
The LF monogram is for application in particularly small spaces, such as social media avatars.
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David Airey
Logo & brand identity design
Studio
64 Beechfield Avenue
Bangor
Northern Ireland
BT19 7ZZ
Contact
studio@davidairey.com
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07739 530 457
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