Le Flow

Lionel Le Floch, the Parisian head of collections for brands such as Givenchy and Paul & Joe, needed a new logo and visual identity for his high-end fashion and footwear brand, Le Flow.

The logo was designed in a way that complements the structure and edginess of the products Lionel creates, while also including a flexible, visual element that can work to identify the brand when the logo isn’t shown.