Lionel Le Floch, the Parisian head of collections for Givenchy and Paul & Joe, needed a new logo and visual identity for his high-end fashion and footwear brand, Le Flow.
The logo was designed to complement the structure and edginess of the products Lionel creates, while also including a flexible visual element to help identify the brand when the name isn’t shown.
I love the idea, the typography, the line thickness, the spacing in between. It interprets the edginess, geometry, and forward thinking nature of my designs, and I’m very excited about the result.
— Lionel Le Floch, Le Flow
Other projects
Haze RunningLogo, identity
LunattiLogo, identity
SealedLogo, packaging, guidelines
My Drum SchoolLogo, identity, guidelines
Henri EhrhartLogo, identity, packaging
The Skin CenterLogo, identity, guidelines
Unforgiven SoulsLogo, identity, guidelines
TenonLogo, guidelines
Wonder YearsLogo, identity, guidelines
Portland Stone FirmsLogo, guidelines
TunelinksLogo, identity, messaging
Pacifico EnergyLogo, identity, guidelines
EcometricaLogo, guidelines
Wilson ComputersLogo, identity, guidelines
Digital Luxury GroupLogo, guidelines
Montville CoffeeLogo, packaging, guidelines
W—T—CLogo, identity
eFolderLogo, typeface, identity
KairosLogo, guidelines
Prime SnowsportsLogo, identity, guidelines
FalbrosLogo, identity, guidelines
SquelchLogo, identity