Lionel Le Floch, the Parisian head of collections for Givenchy and Paul & Joe, needed a new logo and visual identity for his high-end fashion and footwear brand, Le Flow.
The logo was designed to complement the structure and edginess of the products Lionel creates, while also including a flexible visual element to help identify the brand when the name isn’t shown.
I love the idea, the typography, the line thickness, the spacing in between. It interprets the edginess, geometry, and forward thinking nature of my designs, and I’m very excited about the result.
— Lionel Le Floch, Le Flow
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