Le Flow
Visual identity
Lionel Le Floch spent his career as the Parisian head of collections for Givenchy and Paul & Joe before launching his own high-end fashion and footwear label, Le Flow.
After years shaping other houses’ collections, his identity needed to capture the edginess, geometry, and forward-thinking sensibility of his work.
The logo introduces a container square motif as a flexible visual element, applied across the identity in varied ways to keep it cohesive, even where the Le Flow name itself doesn’t appear.
The LF monogram is for use in particularly small spaces, such as social media avatars.
Select projects
David Airey
Logo & visual identity design
Studio
64 Beechfield Avenue
Bangor
Northern Ireland
BT19 7ZZ
Contact
studio@davidairey.com
Book a video call
07739 530 457
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Independent since 2005
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