Le Flow logo

Le Flow

Lionel Le Floch, the Parisian head of collections for brands such as Givenchy and Paul & Joe, needed a new logo and visual identity for his high-end fashion and footwear brand, Le Flow.

The logo was designed in a way that complements the structure and edginess of the products Lionel creates, while also including a flexible, visual element that can work to identify the brand when the logo isn’t shown.

Le Flow billboard
Le Flow magazine spread
Le Flow magazine spread
Le Flow logo
Le Flow bag

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David Airey
Brand identity design

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