Le Flow
Lionel Le Floch, the Parisian head of collections for brands such as Givenchy and Paul & Joe, needed a new logo and visual identity for his high-end fashion and footwear brand, Le Flow.
The logo was designed in a way that complements the structure and edginess of the products Lionel creates, while also including a flexible, visual element that can work to identify the brand when the logo isn’t shown.
Client feedback
I love the idea, the typography, the line thickness, the spacing in between. It interprets the edginess, geometry, and forward thinking nature of my designs, and I’m very excited about the result.
— Lionel Le Floch, Le Flow
Related work
Unforgiven SoulsProject type
Wonder YearsProject type
My Drum SchoolProject type
Uptown DogsProject type
Henri EhrhartProject type
TenonProject type
EcometricaProject type
Portland Stone FirmsProject type
Wilson ComputersProject type
Digital Luxury GroupProject type
Montville CoffeeProject type
Pacifico EnergyProject type
W—T—CProject type
eFolderProject type
TunelinksProject type
KairosProject type
Prime SnowsportsProject type
FalbrosProject type
SquelchProject type
Independent since 2005
Website hosted by Fused
FAQs about hiring
Design process
Resources
Studio
64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ
Contact
studio@davidairey.com
07739530457
LinkedIn
Twitter