Le Flow wordmark

Le Flow

Lionel Le Floch, the Parisian head of collections for Givenchy and Paul & Joe, needed a new logo and visual identity for his high-end fashion and footwear brand, Le Flow.

The logo was designed to complement the structure and edginess of the products Lionel creates, while also including a flexible visual element to help identify the brand when the name isn’t shown.

Le Flow coat label
Le Flow monogram
Le Flow magazine
Le Flow magazine
Le Flow logo box
Le Flow billboard
Le Flow purse
Le Flow business card
Le Flow bag
Le Flow clothing tag
Le Flow logo lightbox

Client feedback

I love the idea, the typography, the line thickness, the spacing in between. It interprets the edginess, geometry, and forward thinking nature of my designs, and I’m very excited about the result.

— Lionel Le Floch, Le Flow

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David Airey
Brand identity design

Independent since 2005
Website hosted by Fused
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