Le Flow logo white

Le Flow
Visual identity

Lionel Le Floch, the Parisian head of collections for Givenchy and Paul & Joe, needed a new logo and identity for his high-end fashion and footwear brand, Le Flow.

The logo interprets the edginess, geometry, and forward-thinking nature of Lionel’s designs, introducing container squares for a flexible visual element. These squares can be applied in a wide variety of ways to keep the identity fresh and cohesive even when the Le Flow name isn’t shown.

Le Flow posters
Le Flow monogram

The LF monogram is for application in particularly small spaces, such as social media avatars.

Le Flow fashion model
Le Flow fashion model
Le Flow fashion magazine
Le Flow clothing tag
Le Flow shoes
Le Flow monogram black
Le Flow fashion model
Le Flow fashion magazine
Le Flow store front
Le Flow pattern
Le Flow tshirt
Le Flow shoes
Le Flow tote bag
Le Flow logo black

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David Airey
Visual identity design

Studio
64 Beechfield Avenue
Bangor

Northern Ireland
BT19 7ZZ