Lunatti logo on photo

Lunatti
Logo, visual identity

Lunatti is a fashion brand characterised by a design approach that marries contemporary trends with timeless elegance.

The project brief called for understated distinction to create a sense of trust while giving prominence to the garments.

Two wordmarks—primary and secondary—were designed for use. The contrasting line weights and bespoke letterforms in the primary option create a contemporary feel, while the secondary, cursive design is crafted from handwriting samples supplied by the client, giving added ownership and personality. Both wordmarks are supplemented with a brand symbol that’s ideal for use in small spaces, and all elements are displayed in a muted, minimal palette for a high-end impression.

Lunatti logo white
Lunatti clothing label
Lunatti website
Lunatti cursive logo
Lunatti cursive logo

The distinction in the Lunatti name makes it possible to significantly vary the type design across secondary applications.

Lunatti logo on photo
Lunatti symbol

The symbol is a stylised monogram with the letters L and A (from Luna and Attire—origins of the Lunatti name).

Lunatti tshirt male
Lunatti palette
Lunatti monogram pattern
Lunatti lightbox signage
Lunatti perfume
Lunatti logo metallic pin
lunatti-logo-banner-01

Select projects

LunattiLogo, visual identity
Montville CoffeeLogo, packaging
Le FlowLogo, visual identity
Haze RunningLogo, visual identity
Polly’sLogo, packaging
EcometricaLogo, visual identity
FalbrosLogo, visual identity
Metaphysical PilatesLogo, visual identity
Vitti Power MotionLogo, visual identity
Prime SnowsportsLogo design
Henri EhrhartLogo, visual identity
Yellow PagesLogo design
AmbidexLogo, visual identity
MaxiLogo design

David Airey
Logo & brand identity design

Studio
64 Beechfield Avenue
Bangor

Northern Ireland
BT19 7ZZ