Lunatti
Logo, visual identity
Lunatti is a fashion brand characterised by a design approach that marries contemporary trends with timeless elegance.
The project brief called for understated distinction to create a sense of trust while giving prominence to the garments.
Two wordmarks—primary and secondary—were designed for use. The contrasting line weights and bespoke letterforms in the primary option create a contemporary feel, while the secondary, cursive design is crafted from handwriting samples supplied by the client, giving added ownership and personality. Both wordmarks are supplemented with a brand symbol that’s ideal for use in small spaces, and all elements are displayed in a muted, minimal palette for a high-end impression.
The distinction in the Lunatti name makes it possible to significantly vary the type design across secondary applications.
The symbol is a stylised monogram with the letters L and A (from Luna and Attire—origins of the Lunatti name).
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