Lunatti
Logo, visual identity
Lunatti is a new Mexican fashion label, preparing to launch its inaugural line with a design approach that marries contemporary trends with timeless elegance.
The brief called for an understated identity that would build trust while letting the garments remain the focus.
I developed two wordmarks for different applications. The primary design combines contrasting line weights with bespoke letterforms to create a contemporary feel, while the secondary, cursive wordmark is based on handwriting samples supplied by the client, giving it a more personal quality. Both are supported by a stylised L and A monogram, drawn from the origins of the Lunatti name and designed for smaller applications. A muted, minimal palette completes the identity.
The distinction in the Lunatti name makes it possible to vary the type design significantly across secondary applications.
The L and A monogram takes its forms from Luna and Attire, the origins of the Lunatti name.
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David Airey
Logo & visual identity design
Studio
64 Beechfield Avenue
Bangor
Northern Ireland
BT19 7ZZ
Contact
studio@davidairey.com
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07739 530 457
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