Student designers and those new to the profession often ask me for advice on topics related to branding and visual identity work. The following resources from around the web have been collated with the intention of saving everyone a little time.

On logos

The secret language of logos (a short video I worked on with the BBC)
Logo design: from concept to presentation (an online course by Sagi Haviv)
LogoBook (a showcase of logos, symbols, & trademarks)
The Logo Geek podcast (hosted by Ian Paget)

Logo Design Love (the blog that preceded the book)

Design pricing


Focus groups are worthless (by Erika Hall)
Go to a dry cleaner and sit there (paraphrasing Bob Gill)
Advice on making ideas happen (collected wisdom on 99U)

Brand strategy

Branding: In Five and a Half Steps (by Michael Johnson)
Mistakes in brand strategy (by Stef Hamerlinck)
A blueprint for building brand strategy (by Nomad Studio)
Using strategy in logo design (with Marty Neumeier)
Marks and Maker
(the brand strategy website of Melinda Livesy)

Brand naming

A naming handbook (by Wolff Olins)
Eight principles of naming (by Nick Foley & Matt Gordon)
Naming a business (by Seth Godin)
How to get a name right (by Naresh Ramchandani)
Brand New Name (by Jeremy Miller)
Flexible brand names (on Logo Design Love) (helpful for domain searches)
WIPO Global Brand Database (search trademarks internationally)
Online Etymology Dictionary (the history of English words)
Onym (by Greg Leppert & Willem Van Lancker)

Find royalty-free photos

Unsplash (by Mikael & the team)
Burst (powered by Shopify)
Pexels (by Bruno & Ingo Joseph, & Daniel Frese)
Morguefile (founded by Michael Connors)
Depositphotos (free photos & videos from the commercial firm)
ISO Republic (various CC0 photos & videos)
The Pattern Library (a small project by Tim Holman & Claudio Guglieri)

Download icons & symbols

The Noun Project (founded by Sofya Polyakov & Edward Boatman)
Symbol Signs (by Roger Cook & Don Shanosky, on the AIGA website)

Type foundries

Bold Monday (The Hague & Eindhoven)
Colphon (London & LA)
Grilli Type (Luzern)
Hoefler&Co. (NYC)
House Industries (Yorklyn)
Klim Type Foundry (Wellington)
Milieu Grotesque (Santo Isidoro)
Newlyn (London)
Okay Type (Chicago)
Process (Golden Valley)
Typofonderie (Paris)
Typotheque (The Hague)
Village (a type co-op founded in NYC)


Reed Words (London)
Asbury & Asbury (Bollington)

PSD mockup resources

LiveSurface (by Joshua Distler)
Mr.Mockup (by Noeeko)
Envato Elements (by Collis and Cyan Ta’eed, and Jun Rung)

Presenting design work

Trademarking logos

Trademark basics (by the United States Patent & Trademark Office | USPTO)
Intellectual property: Trade marks (by GOV.UK)
Trade marks (by IP Australia)
Global Brand Database (by the World International Property Organization | WIPO)

Commercial printing

Paper Sizes (for international paper sizes, dimensions & formats)
Inker Linker (for finding recommended print companies, mostly US)
UK commerical printers (an old one of mine, still useful)

On life

A short lesson in perspective (by the late Linds Redding)
The School of Life articles (school founded by Alain de Botton)

Anything else?

Recommendations (& corrections) much appreciated.

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