Portland Stone Firms - David Airey

Portland Stone Firms
Logo design

Portland Stone Firms (PSF) is the world’s largest supplier of Portland limestone. They manufacture everything from cladding to paving, providing dimension block and bespoke finished masonry. Their work can be seen on some of the most iconic landmarks worldwide, including St Paul’s Cathedral and the Whitehall Cenotaph.

Their existing logo wasn’t befitting of the stature of product and service, so it was important that the new identifying mark reflect more than 120 years of history and tradition. The angles of the bespoke typography were carefully chiselled as a nod to classic stonemasonry.