Metaphysical Pilates - David Airey

Metaphysical Pilates
Logo, visual identity

Metaphysical Pilates is a Chicago–based pilates studio that incorporates the practice of metaphysics—the law of attraction, meditation and breathwork—to strengthen the core and increase flexibility, while inspiring a more energetic mind for a heathier and joyful life.

The logo is based on the Ouroboros—an ancient symbol depicting the idea of cyclic renewal. There’s a relevant harmonious duality within the shape that also hints at the flow of energy and natural balance.

Colours from the jade gemstone represent tranquility, nourishment, and purification, paired with the natural warmth of Pantone 7604.