Metaphysical Pilates
Logo, visual identity
Metaphysical Pilates is a Chicago–based pilates studio that incorporates the practice of metaphysics—the law of attraction, meditation and breathwork—to strengthen the core and increase flexibility, while inspiring a more energetic mind for a heathier and joyful life.
The logo is based on the Ouroboros—an ancient symbol depicting the idea of cyclic renewal. There’s a relevant harmonious duality within the shape that also hints at the flow of energy and natural balance.
Colours from the jade gemstone represent tranquility, nourishment, and purification, paired with the natural warmth of Pantone 7604.
Select projects
LunattiLogo, visual identity
Henri EhrhartLogo, visual identity
Copa Ciclista CoahuilaLogo design
AmbidexLogo, visual identity
Haze RunningLogo, visual identity
Portland Stone FirmsLogo design
Metaphysical PilatesLogo, visual identity
EcometricaLogo, visual identity
FalbrosLogo, visual identity
Polly’sLogo, packaging
Vitti Power MotionLogo, visual identity
Prime SnowsportsLogo design