Prime Snowsports - David Airey

Prime Snowsports
Logo design

Prime Snowsports offers private ski instruction, coaching, and guiding in Courchevel and the 3-Valleys area in France. The exclusive service is tailored to the individual needs of clients, offering more flexibility and convenience than standard ski schools.

A logo was needed to identify the brand and to differentiate from other private ski instructors, with the result giving a sense of luxury without seeming stuffy or pompous.

A “grounding” line acts as an underscore and creates elevation for the brand name—hinting at both the mountainous French region and the superior level of instruction.