Prime Snowsports offers private ski instruction, coaching, and guiding in Courchevel and the 3 valleys area in France. Prime’s client base consists of educated, wealthy professionals. They have money in common, and are very busy people.
The exclusive service is tailored to the individual needs of clients, offering much more flexibility and convenience than standard ski schools.
A logo and stationery was needed to help build Prime’s market share and to differentiate them from other private ski instructors. It was important that the result gave a sense of luxury while not seeming stuffy or pompous — the Prime instructors are at the top of their game but are also very down to earth.
We approached David based on the strength of his previous work. Having seen his portfolio, we were sure he could help us, too. Right from the start, we were confident in his professional ability to design exactly what we needed. David was easy to communicate with, organised, efficient, and is seriously talented at what he does. It was an exciting (and fun) process to see how our name and business had a look, a personality, it’s own identity, created for it. We really do think that the logo represents who we are and what we do.
We trusted David to deliver what we’d asked for in terms of the design brief. He delivered that and more. With his valuable input, we’ve got some great visual branding ideas for the future and we look forward to working with him again.
— Julia and Stephen Down, Prime Snowsports
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