Prime Snowsports offers private ski instruction, coaching, and guiding in Courchevel and the 3 valleys area in France. Prime’s client base consists of educated, wealthy professionals. They have money in common, and are very busy people.
The exclusive service is tailored to the individual needs of clients, offering much more flexibility and convenience than standard ski schools.
A logo and stationery was needed to help build Prime’s market share and to differentiate them from other private ski instructors. It was important that the result gave a sense of luxury while not seeming stuffy or pompous — the Prime instructors are at the top of their game but are also very down to earth.