Ambidex
Logo, visual identity
Ambidex is a tech firm in Dallas, Texas, selling IT services to medium- and large-sized companies. The project brief called for a design that was both simple enough to endure, and distinctive enough to separate the brand from competitors.
The design idea focused on a bespoke X, created with right and left-pointing arrows to hint at the ambidextrous meaning behind the brand name. As well as blending into the custom wordmark, the X monogram is used as a standalone element, ideal for small spaces such as app icons and social media avatars.
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