Ambidex
Ambidex is a tech firm in Dallas, Texas, selling IT services to medium- and large-sized companies. I was hired to design the Ambidex symbol, wordmark, and identity guidelines. The brief called for a design that was both simple enough to endure, yet distinctive enough to separate from competitors.
The design idea focused on a bespoke X, created with right- and left-pointing arrows to subtly hint at the ambidextrous meaning behind the brand name. As well as blending into the custom wordmark, this X monogram is used as a standalone element, ideal for small spaces such as app icons and social media avatars.
Other projects
LunattiLogo, identity
Henri EhrhartLogo, identity, packaging
Haze RunningLogo, identity
My Drum SchoolLogo, identity, guidelines
Le FlowLogo, identity
Montville CoffeeLogo, packaging, guidelines
SealedLogo, packaging, guidelines
Power MotionLogo, identity, art direction
The Skin CenterLogo, identity, guidelines
Unforgiven SoulsLogo, identity, guidelines
TenonLogo, guidelines
Wonder YearsLogo, identity, guidelines
Portland Stone FirmsLogo, guidelines
TunelinksLogo, identity, messaging
EcometricaLogo, guidelines
Pacifico EnergyLogo, identity, guidelines
Digital Luxury GroupLogo, guidelines
KairosLogo, guidelines
Prime SnowsportsLogo, identity, guidelines
FalbrosLogo, identity, guidelines