Ambidex x logo

Ambidex
Logo, visual identity

Ambidex is a technology firm in Dallas, Texas, providing IT services to medium- and large-sized companies.

The brief called for a mark simple enough to endure and distinctive enough to separate the brand from its competitors.

The central idea is a bespoke X formed from right- and left-pointing arrows, a reference to the meaning behind the Ambidex name. The X becomes part of the custom wordmark while also working independently as a compact monogram for applications such as app icons and social media avatars.

Ambidex mobile website
Ambidex light box sign
Ambidex ID card
Ambidex symbol buttons
Ambidex mobile website design
Ambidex wordmark white
Ambidex billboard design

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David Airey
Logo & visual identity design

Studio
64 Beechfield Avenue
Bangor

Northern Ireland
BT19 7ZZ