Haze Running iPhone

Haze Running

Lee Haze is a UK Athletics-qualified running coach. It was a pleasure to create the logo and visual branding Lee needed to identify his new London-based business.

The symbol design replicates the outline of a 400m running track, with an additional ring to add distinction and to represent the relationship between coach and student. The design was paired with a bespoke wordmark and a distinctive green to help separate Lee’s brand from competitors.

To bring marketing elements together a colour mask was applied to relevant photography, adding cohesion, visual interest, and memorability.

Haze Running billboard
Haze Running mobile screens
Haze Running logo
Haze Running info pack
Haze Running gallery
Haze Running business card
Haze Running office art
Haze Running embroidered logo
Haze Running shorts
Haze Running hoodie
Haze Running track coaching
Haze Running website

Client feedback

Working with David was a pleasure from start to finish. He kept me involved in every step of the process. The outcome is a slick and extremely professional identity that I feel proud to call my own.

— Lee Haze, Haze Running

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David Airey
Brand identity design

Independent since 2005
Website hosted by Fused
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64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ

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studio@davidairey.com

07739530457
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