Lee Haze is a UK Athletics-qualified running coach. It was a pleasure to create the logo and visual branding Lee needed to identify his new London-based business.
The symbol design replicates the outline of a 400m running track, with an additional ring to add distinction and to represent the relationship between coach and student. The design was paired with a bespoke wordmark and a distinctive green to help separate Lee’s brand from competitors.
To bring marketing elements together a colour mask was applied to relevant photography, adding cohesion, visual interest, and memorability.
Working with David was a pleasure from start to finish. He kept me involved in every step of the process. The outcome is a slick and extremely professional identity that I feel proud to call my own.
— Lee Haze, Haze Running
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