Designer of enduring logos and visual identities, working with clients worldwide from an independent design studio in Northern Ireland.
The Process (out now)
Words, Design
Logo & visual IDENTITY DESIGN
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Logo & visual identity design
You only have a few seconds to make a powerful first impression. If your visual identity isn’t doing that in a relevant, distinctive way, it needs to change. Of course, the strength of your brand is built on the quality of your product or service, but this quality can be significantly amplified through thoughtfully designed elements that reflect your unique offering.
Symbolism, colour, typography, imagery, layout — cohesive combinations enhance a brand’s professionalism and memorability. And while some companies have a myriad of items to consider, great design remains elegantly simple, incorporating only what’s needed.
With twenty years of professional experience, designing logos and visual identities for clients in more than thirty countries, I’ll be delighted to work with you to elevate your brand.
studio@davidairey.com
07739530457
Bestselling design books
The books Identity Designed and Logo Design Love are for students of design and anyone with something to sell. Available in up to thirteen languages, they’re recommended reads on design courses in colleges and universities worldwide.
Look inside:
Identity Designed
Logo Design Love
What makes a good logo?
An enviable mark with the potential to become iconic should be simple in appearance, relevant to the business, and distinctive from the competition.
The design process
While different designers will have different methods of working, a successful four-stage approach for visual identity projects involves research, creative strategy, design, and implementation.