Designer of enduring logos and visual identities, David Airey runs an independent branding studio in Northern Ireland, working with clients worldwide to improve their businesses through distinctive, meaningful, and emotive design.

Logo and brand identity design

The swoosh, the golden arches, the bitten apple — symbolism is often the first element of visual branding that people think of, but it’s also just one part. Consider what a potential customer might see when doing business with you — signage, a reception desk, uniforms, vehicle graphics, carrier bags, invoices, brochures, receipts, social media profiles, right down to the style of photography and the typefaces used on your website.

The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers.

If you’re looking for help with the design, redesign, or refinement of your logo and visual branding it’ll be a pleasure to hear from you.

Bestselling design books

The books Logo Design Love (Peachpit, 2014) and Identity Designed (Rockport, 2019) are aimed at design students, graphic designers, and those with something to sell. The titles have been translated into multiple languages, and are included on design course reading lists in colleges and universities worldwide.

Identity Designed book
Logo Design Love book

What makes a good logo?

An enviable mark with the potential to become iconic should be simple in appearance, relevant to the business, and distinctive from the competition.

The design process

A sound approach for logo and visual identity projects revolves around the chronological stages of research, creative strategy, design, and implementation.

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Design process

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Bangor, County Down
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