Designer of enduring logos and visual identities, working with clients worldwide from an independent design studio in Northern Ireland.

Identity Designed The Process

The Process (New book available now)

Words, Design


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Logo & visual identity design

The swoosh, the red cross, the golden arches, the bitten apple; logos instantly evoke the essence of a brand. They’re everywhere. Indispensable. Yet, they represent just one part of a brand’s visual identity. While the strength of a brand is built on the quality of its product or service, this quality is amplified through thoughtfully designed elements that reflect its unique offering.

Line, shape, colour, typography, texture, space, imagery — cohesive combinations of these elements enhance a brand’s professionalism and memorability. Even though some companies have a myriad of items to consider, great design remains elegantly simple, incorporating only what’s essential.

If you’d like to elevate your brand’s visual identity, you’re in the right place. With twenty years of expertise in the design profession, I’m keen to bring your brand to life and would love to hear from you.

Bestselling design books

The books Identity Designed and Logo Design Love are for design students, graphic designers, and those with something to sell. They’ve been translated into multiple languages, and are recommended reads on design courses in colleges and universities worldwide.

Identity Designed
Logo Design Love

What makes a good logo?

An enviable mark with the potential to become iconic should be simple in appearance, relevant to the business, and distinctive from the competition.

The design process

While different designers will have different methods, a successful approach for visual identity projects involves research, creative strategy, design, and implementation.

David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ