Polly’s - David Airey

Polly’s Brew Co.
Logo, packaging

Polly’s Brew Co. began in 2018 as a two-person brewery, brewing once every eleven days from a converted stable. After rapid growth, the team had expanded to fifteen people and was brewing up to ten times a week, shipping to almost 30 countries. Today it’s the highest-rated brewery in Wales.

Its identity needed to become more adaptable and professional without losing the character that helped Polly’s stand out from the beginning.

I developed a contemporary logo designed to work across different sizes and applications, alongside a flexible label system for the core beer range. Each beer was given its own colour and illustration treatment, with matching keg badges extending the system into the brewery and hospitality environment.

The label illustrations were created by the talented Phill Blake.