Montville Coffee - David Airey

Montville Coffee
Logo, packaging

Montville Coffee is Queensland’s first organic and Fairtrade coffee roaster. After fifteen years in business, the team felt its previous identity no longer reflected the quality of its offering. The logo’s stylised latte art also looked increasingly familiar in a market crowded with similar coffee marks.

The aim was to give the brand a more distinctive and confident appearance without losing the recognition it had built up.

Not every brand needs a symbol alongside its wordmark—the name alone can carry enough weight, especially one as recognisable as Montville. I kept the serif character of the existing logo, giving it greater confidence through refined proportions and bespoke stencilling inspired by the typography found on traditional coffee sacks and wooden shipping boxes. The monochrome palette was carried forward, helping keep printing and embroidery costs down.

“David came back to us with one identity design that perfectly embodied our brief. I don’t think I’ve ever seen something get unanimous approval in this business, but we all agreed without a single change required.”
—Sam Barnett, Montville Coffee