Montville Coffee - David Airey

Montville Coffee
Logo, packaging

Montville Coffee is Queensland’s first organic and Fairtrade coffee roaster. After 15 years in business the Montville team knew their previous branding didn’t match the quality of offering (the logo showed stylised latte art in an industry saturated with similar marks), so the project goal was to realign the brand’s appearance with their future ambitions.

With so many years of visual equity in the old identity it was important to avoid radical change. The new logo retains the serif type style, albeit with a touch more confidence, and bespoke stencilling hints at the typography often seen on sacks and wooden boxes traditionally used for coffee transportation.

The monotone palette is also retained, helping keep print and embroidery costs to a minimum, while accompanying typefaces and art direction are also considered.