Montville Coffee logo on cup

Montville Coffee

Montville Coffee is Queensland’s first organic and Fairtrade coffee roaster. After 15 years in business the Montville team realised their logo didn’t match their purpose. The old design showed stylised latte art in an industry that’s saturated with similar marks, so the project goal was to realign the brand’s visual appearance with their future ambitions.

Not all brands need a symbol alongside a wordmark. The brand name on its own can be enough, especially with a distinctive name like Montville. But with more than a decade of equity in the old logo (below, left) it was important not to radically change the visual appearance.

The new design (below, right) carries the serifs from the old type, presenting them with a little more strength and confidence, while bespoke stencilling hints at the typography often seen on the sacks and wooden boxes traditionally used for coffee transportation.

The black and white palette retains further visual equity, also lowering the cost of ensuring consistent reproduction across the full range of Montville products.

Montville Coffee logo evolution
Montville Coffee embroidered logo
Montville Coffee mugs
Montville Coffee bags
Montville Coffee beans
Montville Coffee paper cups
Montville Coffee truck
Montville Coffee pot
Montville logo
Montville Coffee cold brew
Montville Coffee signage

Client feedback

David came back to us with one identity design that perfectly embodied our brief. I don’t think I have ever seen something get unanimous approval in this business, but we all agreed without a single change required — everyone loves it. David was able to understand our market and our vision, creating an identity to take us there.

— Sam Barnett, Montville Coffee

Other projects

Haze RunningLogo, identity

LunattiLogo, identity

Le FlowLogo, identity

SealedLogo, packaging, guidelines

Power MotionLogo, identity, art direction

My Drum SchoolLogo, identity, guidelines

The Skin CenterLogo, identity, guidelines

Henri EhrhartLogo, identity, packaging

Unforgiven SoulsLogo, identity, guidelines

TenonLogo, guidelines

Wonder YearsLogo, identity, guidelines

Portland Stone FirmsLogo, guidelines

TunelinksLogo, identity, messaging

EcometricaLogo, guidelines

Pacifico EnergyLogo, identity, guidelines

Wilson ComputersLogo, identity, guidelines

Digital Luxury GroupLogo, guidelines

W—T—CLogo, identity

eFolderLogo, typeface, identity

KairosLogo, guidelines

Prime SnowsportsLogo, identity, guidelines

FalbrosLogo, identity, guidelines

SquelchLogo, identity

David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ