Montville Coffee

Montville Coffee is Queensland’s first organic and Fairtrade coffee roaster. After 15 years in business the Montville team realised their logo didn’t match their purpose. The old design showed stylised latte art in an industry that’s saturated with similar marks, so the project goal was to realign the brand’s visual appearance with their future ambitions.

Montville Coffee signage

Not all brands need a symbol alongside a wordmark. Sometimes the brand name on its own is enough, particularly with a distinctive name like Montville. But with more than a decade of equity in the old logo (below, left) it was important not to radically change the visual appearance.

The new design (below, right) carries the serifs from the old, presenting them with more strength and confidence, while bespoke stencilling hints at the typography seen on the sacks and wooden boxes that are traditionally used for coffee transportation.

Montville Coffee logo evolution

The black and white palette retains further visual equity, while also lowering the cost of ensuring consistent reproduction in the full range of Montville products.

Montville Coffee mug
Montville Coffee truck
Montville Coffee packaging

Packaging for Montville’s beans was kept purposely simple to put the emphasis on the three most important elements — the name, the blend, and the Fairtrade certification. Coloured art adds a visual clue when customers search for their preferred blend.

Montville Coffee paper cups
Montville logo

Client feedback

David came back to us with one identity design that perfectly embodied our brief. I don’t think I have ever seen something get unanimous approval in this business, but we all agreed without a single change required — everyone loves it. David was able to understand our market and our vision, creating an identity to take us there.

— Sam Barnett, Montville Coffee

Montville Coffee logo on cup

Related work

Le FlowProject type

Unforgiven SoulsProject type

TenonProject type

Henri EhrhartProject type

Wonder YearsProject type

My Drum SchoolProject type

SealedProject type

Pacifico EnergyProject type

Portland Stone FirmsProject type

EcometricaProject type

Wilson ComputersProject type

Digital Luxury GroupProject type

W—T—CProject type

eFolderProject type

TunelinksProject type

KairosProject type

Prime SnowsportsProject type

FalbrosProject type

SquelchProject type

Uptown DogsProject type

Independent since 2005
Website hosted by Fused
FAQs about hiring
Design process
Resources

Studio
64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ