I’m a graphic designer and writer dedicated to creating relevant, distinctive and meaningful visual identities. Since opening my studio in 2005 I’ve helped a wide range of clients in more than 30 countries, from global corporations to individual entrepreneurs.
Capabilities
Identity
Logo design
Guidelines
Editorial
Art direction
Digital
Packaging
Wayfinding
Past and present clients
Alma
Ambidex
Asian Development Bank
BBC
Berthier Associates
BoonEx
Bridgeway Management
Buccleuch
Chase Jarvis
ClassRepublic
Darbar
Digital Luxury Group
Ecometrica
eFolder
Falbros
Faringdon Council
Feru
Giacom
Haze Running
Henri Ehrhart
Homble Energy
Ingalls & Associates
Kelvin Chia
Kessler International
Le Flow
Luii
Lunatti
Metaphysical Pilates
Mobius
Montville Coffee
Myeloma UK
Network Webcams
Nowsta
Pacifico Energy
Polly’s Brew Co
Portland Stone Firms
Power Motion
Prime Snowsports
Proprietary Insights
Rupp
Savaria
Studio Society
The Dutch Group
The Skin Center
Tuned
Vernalis
Wonder Years
W—T—C
Yellow Pages
and more...
Writing
In 2008 and 2010 I launched the websites Logo Design Love and Identity Designed (ID) as a way to share interesting design work and resources. Surprisingly, that led to publishing deals to write and design their accompanying books.
The Logo Design Love book was published in 2009. Translated into thirteen languages, and released as an expanded edition (2014), it’s recommended on college design programmes around the world.
The ID book was published in 2019, and in the words of Adobe’s principal designer, Khoi Vinh, it’s “not just beautifully designed, but also beautiful in its depth and detail about the identity design process.”
My newest book, Identity Designed: The Process, was published in 2024 and focuses in-depth on the four main stages of a visual identity project—research, strategy, design, and implementation.
Identity Designed: The Process
Amazon.com
Amazon.co.uk
Waterstones
Barnes & Noble
Rockport
Client testimonials
David’s knowledge and understanding of branding is exceptional. I first shared my thoughts in what can best be described as a stream of consciousness, and he magically conjured them into a powerful brand identity. I asked for both emotional and professional—it’s spot on. The process itself was also communicative, streamlined and enjoyable. I’d recommend David in a heartbeat.
Jessica Wiegand, Director, 4BM
We had been looking for a graphic designer for several months, but the previous ones I spoke to never met our taste. Finally, when I discovered David through a Google search, it appeared likely that such a passionate designer would be the partner we had been looking for—which became obvious as soon as we started working together. After reviewing our requirements, David sent us a few proposals and, taking great care, created numerous modifications. Most importantly, each modification introduced that special detail that makes all the difference.
Dominique Berthier, President, Berthier Associates
David’s combination of creativity and professionalism was exactly what we needed. Our team had strong opinions on the project. David was able to take their feedback on board and steer us toward an outcome we are proud of.
Dr Richard Tipper, Executive Chairman, Ecometrica
We wanted a logo with a touch of modernism. David grasped our needs and produced a stunning design. When feedback was needed, new versions or modifications were made very quickly. We greatly appreciated David’s flexibility and efficiency, and it was excellent to work with someone so open-minded and responsive.
Cyrille Ehrhart, Director, Henri Ehrhart
David is considerate, attentive, and a brilliant guide through the murky world of logo creation. I now have a unique logo that I am immensely proud of, and I recommend David if you seek that yourself.
Sarah Wallace, Founder, Proprietary Insights
David came back to us with one identity design that perfectly embodied our brief. I don’t think I have ever seen something get unanimous approval in this business, but we all agreed without a single change required—everyone loves it. David was able to understand our market and our vision, creating an identity to take us there.
Sam Barnett, Montville Coffee
Not only was David very patient with me, answering all my initial questions, but he also shared his passion for design by educating me about various design technicalities. This helped me explain the design change to my team of 40 employees, easing my decision-making along the way.
David is an inspiring designer and a excellent educator. I’m incredibly proud of my new logo, and very grateful to David.
James Pang, Founder, My Drum School
We have been very impressed by David’s ability to literally read our minds and deliver a corporate identity that perfectly symbolises our vision and conveys the stylish, elegant, and modern image we needed to sustain the international development of our company.
David Sadigh, Founder & CEO, Digital Luxury Group
We’re delighted with the outcome and the timeless nature of the lettering, with its chiselled angles and nod to classical stonemasonry. This is a superb forward direction for our brand and it has been a pleasure working with David. He nailed it.
Michael Smith, Director, Portland Stone Firms
Work with me
For anything from a subtle logo refinement to a fully bespoke visual design system, it’ll be a pleasure to talk.
An introductory email with brief details of your business will be most appreciated. Afterward we can arrange a call or if you’re in the area I’ll brew us some tea.
studio@davidairey.com