I’m a graphic designer, writer, and brand consultant, hired by clients of all sizes, from multinationals to companies of one.
Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries.


64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ


David Airey


Brand identity design

From a single logo mark to a more comprehensive brand identity system. This is my speciality. Logos can be designed from scratch for new companies or ventures, and refined or updated for established firms where improvements can be made while retaining brand equity.

Accompanying identity guidelines keep your visual brand consistent across all applications, and can inspire brand development and growth. A strong set of guidelines should act as a benchmark and framework for creative expression.


If you have questions about what can elevate your brand from a design perspective, or if you’re looking for guidance on a proposed direction, do get in touch. Consultancy can be from as little as 30 minutes or an hour on the phone to something more in-depth with report preparation that helps to bring team opinions together.


In 2008 and 2010 I launched my two design blogs Logo Design Love & Identity Designed. Their pages get millions of views each year, resulting in publishing deals for me to write and design their accompanying books.

The Logo Design Love book was first published in 2009. It’s now available in thirteen languages, an expanded edition (2014), and is listed as recommended reading on college design programmes around the world.

The Identity Designed book was published in 2019, and in the words of Adobe’s principal designer, Khoi Vinh, it’s, “not just beautifully designed, but also beautiful in its depth and detail about the identity design process.”

Identity Designed
The Definitive Guide to Visual Branding

WaterstonesBarnes & NobleRockport

Look inside

Identity Designed

Past & present clients

Asian Development Bank
Berthier Associates
Bridgeway Management
Chase Jarvis
Digital Luxury Group
Faringdon Council
Henri Ehrhart
Homble Energy
Ingalls & Associates
Kelvin Chia
Kessler International

Le Flow
Loka Polly
Montville Coffee
Myeloma UK
Network Webcams
Pacifico Energy
Portland Stone Firms
Prime Snowsports
Studio Society
The Dutch Group
Wonder Years
Yellow Pages

and more...

In others’ words

David’s combination of creativity and professionalism was exactly what we needed. Our team of professionals had strong opinions on the project. David was able to take their feedback on board and steer us toward an outcome we are proud of.
— Dr Richard Tipper, executive chairman, Ecometrica

We had been looking for a graphic designer for several months, but the previous ones I spoke to never met our taste. Finally, when I discovered David through a Google search, it appeared likely that such a passionate designer would be the partner we had been looking for — which became obvious as soon as we started working together. After reviewing our requirements, David sent us a few proposals and, taking great care, created numerous modifications. Most importantly, each modification introduced that special detail that makes all the difference.
— Dominique Berthier, president, Berthier Associates

We wanted a logo with a touch of modernism. David grasped our needs and produced a stunning design. When feedback was needed, new versions or modifications were made very quickly. We greatly appreciated David’s flexibility and efficiency, and it was excellent to work with someone so open-minded and responsive.
— Cyrille Ehrhart, director, Henri Ehrhart

Independent since 2005
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FAQs about hiring
Design process

64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ