Selling more than 100,000 copies in English, with translations available in thirteen languages, these design books came about through the generosity of talented contributors, the trust of publishers Peachpit and Rockport, and the invaluable support of good friends in the design profession.
Identity Designed: The Process
David Airey continues to produce some of the best books on branding. His new book breaks down the process of creating a brand identity into four sections that are accompanied by both current and historic implementation. This digestible read is a perfect addition to the shelves of both upcoming and senior designers as well as anyone interested in working in brand communication and development. It’s definitely one we will be using in the studio!
— MATT LAMONT, DESIGN REVIEWED
Atop superb layout and impeccable exhibits are incisive studies of the processes essential to the success of identity design assignments. I highly recommend Mr Airey’s new book to those interested in corporate identity specifically, and branding generally. I’m certain it will prove as valuable a guide to clients as it is to designers.
— LINDON LEADER, LEADER CREATIVE
Identity Designed
Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with pre-eminent design studios around the world to find out how they carry out a visual identity project. Identity Designed is a brilliant book bursting with revealing discussion and inspirational work.
— LUKE TONGE, DIRECTOR, BIRMINGHAM DESIGN FESTIVAL
ID is an inspiring and intelligent resource for designers and their clients as they redesign their future. Sixteen global case studies offer an in-depth understanding of all of the considerations that contribute to original and lasting design solutions, and successful partnerships between clients and their consultants.
— ALINA WHEELER, AUTHOR, DESIGNING BRAND IDENTITY
Just as every brand designer knows, research is the key to unlocking useful insight and inspiration. Here, David Airey has done just that, speaking with pre-eminent design studios around the world to find out how they carry out a visual identity project. ID is a brilliant book bursting with revealing discussion and inspirational work.
— LUKE TONGE, DIRECTOR, BIRMINGHAM DESIGN FESTIVAL
ID is an inspiring and intelligent resource for designers and their clients as they redesign their future. Sixteen global case studies offer an in-depth understanding of all of the considerations that contribute to original and lasting design solutions, and successful partnerships between clients and their consultants.
— ALINA WHEELER, AUTHOR, DESIGNING BRAND IDENTITY
Logo Design Love
There are a lot of books out there that show collections of logos. But David Airey’s Logo Design Love is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in a reader-friendly, concise language, with a minimum of designer jargon, David gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable.
— TOM GEISMAR, Chermayeff & Geismar & Haviv
The design world is better off for this book.
— BEN TERRETT
Work for Money,
Design for Love
I established my design firm in 2004 after 20 years of experience with some of the most highly regarded brand identity firms. I wish David had written this back then. It confirmed information that took me years to acquire and provided many useful insights into creating an online presence and moving beyond clients. David blends his own experiences with those of other designers from around the world to hit on every issue one needs to consider in running a design business.
— JERRY KUYPER
Imagine sitting a successful, self-employed designer down for a few hours, plying him with pretty much every question you can think of, and also getting him to cough up the goods from tons of his successful designer friends. This is what you’d end up with.
— RICHARD KNOBBS
Further resources
Over the years I’ve come across articles, websites, tools, and resources that have helped my work. They’re mostly related to what’s covered in my books (pricing, contracts, coming up with ideas, presenting, etc.). There’s a bit about the gear I use, too. Hope it helps.