Ecometrica - David Airey

Ecometrica
Logo, visual identity

Ecometrica is an Edinburgh–based sustainability consultancy, now with offices in London, Boston, and Montreal, and a client list that includes Greenpeace, Royal Mail, WWF, BP, and the Scottish Government.

The company needed a logo that matched the depth of its skills and expertise while avoiding the familiar visual language of environmental brands.

The three-ringed symbol represents Ecometrica’s three key areas of influence: land use, greenhouse gas emissions, and policy and research. Its simplicity supports recognition while also reflecting the company’s quiet efficiency.

Green is an obvious choice for environmental businesses, but its familiarity can make differentiation difficult. Instead, I introduced reds and blues, combining them with satellite imagery of the land to create a more distinctive visual presence.

“David’s combination of creativity and professionalism was exactly what we needed. Our team had strong opinions on the project. David was able to take their feedback on board and steer us toward an outcome we are proud of.”
—Dr Richard Tipper, Executive Chairman, Ecometrica