Ecometrica helps businesses meet their sustainability challenges, reduce costs, and increase overall performance. With offices in London, Boston, Edinburgh, and Montreal, and a client list that includes Greenpeace, Royal Mail, WWF, Pfizer, BP, and The Scottish Government, the company needed help developing a logo and visual identity that matched their ambitions.
The three-ringed symbol represents Ecometrica’s three key areas of influence — land use, greenhouse gas emissions, and policy and research. The design was kept simple in appearance to improve recognition rates as well as to reflect the company’s quiet efficiency.
Other project elements included the design of stationery, posters, and the collation of a distinctive brand gallery to keep the identity fresh across various marketing collateral.