Maxi
Logo design
Maxi is a stationery company in the United Arab Emirates competing with some of the industry’s most established suppliers.
With Maxi’s pens built around precision and quality, the logo needed to match that standard in both distinction and professionalism.
I crafted a wordmark with bold, bespoke lettering contained within a rectangular form, allowing it to be applied seamlessly along the side of a pen or pencil. A monochrome palette avoids competing with the different ink colours across the wider Maxi range.
The M works independently as a monogram where space is limited, such as a website favicon.
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David Airey
Logo & visual identity design
Studio
64 Beechfield Avenue
Bangor
Northern Ireland
BT19 7ZZ
Contact
studio@davidairey.com
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07739 530 457
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Independent since 2005
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