Maxi ad board

Maxi
Logo design

Maxi is a stationer in the United Arab Emirates that competes with the stationery industry’s most renowned suppliers. The function, design, and output of Maxi pens gives a world-leading writing experience, and the logo needed to match in both distinction and professionalism.

The bold, bespoke type design purposefully fits within rectangular confines for seamless and impactful application on the side of a pen or pencil, while the monotone palette avoids clashes with the broader Maxi product range (including pens with various colours of ink). 

Maxi fountain pen
Maxi monogram

The M in isolation carries enough distinction to work as a monogram where space is at a greater premium, such as a website favicon.

Maxi ball pen
Maxi logo white R symbol
Maxi ball pens packaging
Maxi digital pen
Maxi logo black
Maxi pattern design
Maxi pattern design
Maxi tote bag
Maxi card design

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MaxiLogo design

David Airey
Visual identity design

Studio
64 Beechfield Avenue
Bangor

Northern Ireland
BT19 7ZZ