Henri Ehrhart - David Airey

Henri Ehrhart
Logo, visual identity

Operating for more than fifty years, Henri Ehrhart is a French wine producer in the Alsace region, producing approximately 3.2 million bottles each year for distribution through supermarkets.

The logo needed to acknowledge the heritage of the business while introducing a more contemporary character and avoiding the familiar crest motifs used by many wine producers.

The new Henri Ehrhart monogram uses a series of twists and curves that subtly reference the shape of the Alsace vines. A traditional yet elegant type style reinforces the history of the business while giving the identity a more distinctive presence.