Operating for more than 50 years, Henri Ehrhart is a French wine producer in the Alsace region. The company focuses on standard and medium range wines mainly distributed in supermarkets, selling approximately 3.2 million bottles each year.
Their new trademark needed to incorporate the heritage of the business, yet add a modern touch that was distinctive from the often-seen crest symbols used by other wine producers. The design somehow needed to symbolise terroir. Over the centuries, French winemakers developed the concept of terroir by observing the differences in wines from various regions, vineyards, and even different sections of the same vineyard. The resulting monogram reflects the shape, twists, and growth of the Alsace vines from which the Henri Ehrhart grapes are harvested.
Research focused on the Alsace region, French soil science and what makes Alsace unique, the people who buy, sell, and enjoy the wine, the future goals of the Ehrhart family, their business competitors, and various wine-related topics.
The lines of the monogram were kept purposely light in weight, not only to hint at the shape of vines, but also to create an understated appearance that lets the quality of the wine speak for itself.
David grasped our needs and produced a stunning design. When feedback was needed, new versions of the mark or any modifications were made very quickly. We really appreciated David’s flexibility and efficiency, and it’s great to work with someone so open-minded and responsive.
— Cyrille Ehrhart, Henri Ehrhart
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