Henri Ehrhart - David Airey

Henri Ehrhart
Logo, visual identity

Operating for more than 50 years, Henri Ehrhart is a French wine producer in the Alsace region. The company focuses on standard and medium range wines mainly distributed in supermarkets, selling approximately 3.2 million bottles each year.

Their trademark needed to incorporate the heritage of the business, yet add a modern touch that was distinctive from the often-seen crest symbols used by other wine producers. This was achieved through the twists and curves of the Henri Ehrhart monogram that subtly hint at the shape of the Alsace vines, while a traditional yet elegant type style reflects the strong history of the brand.