Operating for more than 50 years, Henri Ehrhart is a French wine producer in the Alsace region. The company focuses on standard and medium range wines mainly distributed in supermarkets, selling approximately 3.2 million bottles each year.
Their new trademark design needed to incorporate the heritage of the business, yet add a modern touch that was distinctive from the often-seen crest symbols used by other wine producers. A further requirement was to somehow symbolise “terroir.” Over the centuries, French winemakers developed the concept of terroir by observing the differences in wines from various regions, vineyards, or even different sections of the same vineyard. The resulting monogram reflects the shape, twists, and growth of the Alsace vines from which Henri Ehrhart grapes are harvested.
Research was conducted into the Alsace region, French soil science and what makes Alsace unique, the people who buy, sell, and enjoy the wine, the future goals of the Henri Ehrhart family, their competitors, and wine-related topics.
The lines of the monogram were kept purposely light in weight, not only to hint at the shape of vines, but also to create an understated appearance that lets the quality of the wine speak for itself.