London-based Falbros is a newer addition to the mortgage sector with the aim of becoming the city’s leading expert. A distinctive logo and visual identity was needed to match the firm’s ambitions and to appeal to their high-end clients.
A selection of quintessentially London photos were incorporated, bringing variety to the branding by allowing the identity to change depending on where it’s seen. The motion blur of the undergound trains captures a small piece of London’s energy, while the bespoke Falbros wordmark adds character and professionalism.
Trying to stand out in a competitive marketplace requires a unique visual identity that people can associate with. David took on board our vision to be different and delivered something timeless and robust that enabled Falbros to compete with some large, trustworthy financial institutions.
David has also been an invaluable sounding board across a variety of design challenges that we have faced over recent years.
— Ryan Ewen, digital director, Falbros
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