Designer of enduring logos and visual identities, David Airey runs an independent branding studio in Northern Ireland, working with clients worldwide to improve their businesses through distinctive, meaningful, and emotive design.
The swoosh, the golden arches, the bitten apple — while symbolism is often the first element of branding that comes to mind, it’s also just one aspect. Consider what a potential customer might see when doing business with you — signage, a reception desk, vehicle graphics, uniforms, carrier bags, invoices, receipts, social media profiles, right down to the style of photography and the typefaces used in your marketing literature.
The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers.
If you’re looking for help with the design, redesign, or refinement of your visual branding it’ll be a pleasure to hear from you.
The books Logo Design Love (Peachpit, 2014) and Identity Designed (Rockport, 2019) are aimed at design students, graphic designers, and those with something to sell. The titles have been translated into multiple languages, and are included on design course reading lists in colleges and universities worldwide.