David Airey is an independent graphic designer working with companies of all sizes since 2005.

Measuring design’s return on investment

Design ROI

How do you measure the success of a design project?

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Originality in design

Dyson Air Multiplier

Emilyn Cheong asked me a few questions for her final year project, titled “Originality Trouble.”

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Eliodomestico: a solar household still for developing countries

Eliodomestico

Giving families drinking water from the sea at no operating cost.

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The computer’s a dangerous instrument…

Milton Glaser, to inform and to delight

…because it shapes your capacity to understand what’s possible.

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Guinness Extra Cold posters

Guinness Extra Cold poster

Good ideas don’t need embellishment.

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