A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Logo design sketches that don’t work

Pencil and paper

I was chatting to a friend who wants to set up a graphic design business here in the UK. The proposed name is Five 54, representing the degrees of longitude and latitude where my friend was born. He thought it’d have a nice personal meaning to the otherwise impersonal name.

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Here’s what happens when you get on the front page of Digg

server error

A number of things happen when one of your blog articles reaches the front page of Digg.

1/ Your server crashes due to the high load

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Here’s some audio cassette tape nostalgia

Cassette tape

Remember those weekend walks to the music store? Mix-tapes were all the rage and you wanted a tape-to-tape recording. There were a lot of different blank cassette tapes to choose from. Seems like ages ago, doesn’t it?

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The twisted reality of fashion advertising

Up to 24 million people in the US experience an eating disorder. Nearly 50% of Americans know someone with an eating disorder. 15% of young women in the United States show considerable disordered eating attitudes and behaviours. Reports show girls as young as five years of age have weight concerns, and think about going on a diet. (Source)

Why is that?

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What makes a good logo?

I love New York logo

When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?”, what is it about the design that gives that impression?

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