A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


My logo design blog has moved URL

Moving blog

There are some changes going on with my little logo blog and it’s only right to let you know (plus you can help out if you have a little time!).

My articles were previously published at davidairey.com/blog. Now they’re located in the root = davidairey.com. Here’s how, and why.

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Justice DANCE music video

Something a little funky for the Saturday night build-up? If you enjoy good t-shirt design then check out the multitude on offer in this music video from Justice, called D.A.N.C.E. I had to watch it twice to catch the animations I missed first time around. “Do the DANCE!”

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6 tips to improve your blog articles

Pebbles

Wendy from eMom’s at home recently wrote a similar post, and asked me the question, “What does it take to write a great blog post?”

I’ve re-phrased the question and turned it into a few personal tips. So to write a great blog post I believe it must consist of the following.

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The fundamental necessity of the sketchpad process

blueprint sketch

Sometimes our natural tendency is to minimize or skip the sketching process altogether, and we try and jump straight ahead to the finished product. Bad idea. The sketchpad becomes an arena. This is the proving ground where an idea is batted around and subjected to the whim of the author.

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The power of subliminal advertising

The first clip (above, lasting about 6 minutes) shows Derren Brown, supposed expert at suggestion and influence, experimenting with the minds of two advertisers. Do you believe it?

This next, shorter clip (lasting almost 2 minutes) is an ad for the 1959 Chevrolet Impala.

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