Differentiation
A Value Promise
Leading the Market
Message Integration
What instantly springs to mind when customers hear your company name? If you’re uncertain – or even worse, stuck with a below par image – it’s time to give your brand an overhaul. It’s no coincidence that industry leaders in every category from soft drinks to luxury spas work endlessly [...]
Here’s a great example of simple, effective advertising design, from Leo Burnett in Singapore.
White space is an important principle of design missing from the page layouts of many novices. White space is nothing. White space is the absence of text and graphics. It breaks up text and graphics. It provides visual breathing room for the eye. Add white space to make a page less cramped, confusing, or overwhelming.
Here’s [...]
I’ve learned that by streamlining the prepress process I am able to pass significant savings onto my clients. My prepress guidelines let me bypass common mistakes made when digital artwork is prepared for print.
Here I show how you can save money when printing.
Once you’ve set your marketing strategy, the next step is to translate that strategy into an effective, consistent identity to use in your promotions.
Tips for Designing a Powerful Logo
Don’t try to design it yourself, unless you also happen to be a professional graphic designer. Your logo will be used on all of your marketing materials, [...]