This article takes a look at advertising in virtual worlds and its usage by the big boys such as Microsoft, Coca Cola, Wells Fargo, and many others. This question is this – are virtual worlds the next realm in advertising?
The purpose of advertising is to increase the public’s awareness of you. One method that shouldn’t be ignored is through good outdoor signage. Most business signs are well-proportioned, carefully balanced, tastefully drawn and perfectly colour-coordinated. In other words, utterly predictable and effectively invisible.
The five most common mistakes made in business-sign design are:
Attempting to be understated [...]
To promote the new series of “The Apprentice” to white-collar workers – the main target audience for the program – the agency obtained staff lists from numerous companies and sent out bogus termination letters that were personalised and hand delivered.
Agency: Ogilvy & Mather, Malaysia
In looking at current business branding trends – and what might be around the corner in 2007 – what strikes me most are not the tactics being used, but the mediums being called on to deliver the messages.
While you can’t ignore branding basics, you can no longer rely on traditional outlets such as TV, radio [...]
National University Hospital Blood Donation Centre: Lifeline
The grey text reads, “Our blood bank will soon be dry. Please donate. Call us at 6772 5356.”
Agency: Leo Burnett, Singapore
Creative Director: Steve Straw
Art director: Weeloi
Copywriter: Cheelip
Illustrator: Felix Wang
Photographer: Ric Tang