A brand identity designer working with clients across the globe. Get in touch if you want to hire me, or if there's something you think I can help with.


Use your avatar to build brand recognition

social website avatars

Your personal brand is everything about you and what others think about you. With the increase in social networking sites, avatars (those little images you upload from your computer to visually identify online profiles) play an important role in brand recognition.

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The business card of an American Psycho

American Psycho business card design

Look at that subtle off-white colouring. The tasteful thickness of it. Oh my God, it even has a watermark!

This post includes the classic business card scene from American Psycho. Definitely one of my favourites.

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How do you write a design brief?

Graphic design brief

When you’re dealing with a graphic or logo design project, it’s vital to write a detailed design brief at the very beginning. There are two main reasons for this…

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The Face Behind The Blog Collection

Face Behind The Blog

Putting a face to the name of someone you haven’t met helps recognition and adds a more personal feel to your conversations. Blogging gives you a worldwide audience, but the chances of actually meeting the people behind your favourite blogs are slim, so today I’m trying out The Face Behind The Blog meme.

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Personal logo design sketches

David Airey logo black and white

Here are some of the pencil sketches I created during my personal logo design process. This is around half the total sketches made (others were on scraps of paper that have been either lost or tossed).

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