David Airey, graphic designer

Logo design sketches that don’t work

Pencil and paper

I was talking to a friend who wants to set up his own graphic design business here in the UK. The proposed business name is Five 54, which represents the degrees of longitude and latitude where my friend was born. He thought it’d have a nice personal meaning to the otherwise impersonal name.

Here are some rough ideas to give an insight of my logo design process.

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Here’s what happens when you get on the front page of Digg

server error

A number of things happen when one of your blog articles reaches the front page of Digg.

1/ Your server crashes due to the high load

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Here’s some audio cassette tape nostalgia

Cassette tape

Remember those weekend walks to the music store? Mix-tapes were all the rage and you wanted a tape-to-tape recording. There were a lot of different blank cassette tapes to choose from. Seems like ages ago, doesn’t it? Fancy a little nostalgia?

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The twisted reality of fashion advertising

Up to 24 million people in the US experience an eating disorder. Nearly 50% of Americans know someone with an eating disorder. 15% of young women in the United States show considerable disordered eating attitudes and behaviours. Reports show girls as young as five years of age have weight concerns, and think about going on a diet. (Source)

Why is that?

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What makes a good logo?

I love New York logo

When it comes to seeing a logo that makes you wonder, “Why didn’t I think of that?”, what is it about the design that gives that impression?

Continue reading What makes a good logo?