A brand identity designer working with clients across the globe. Get in touch to hire me, or if there's something I might be able to help with.


When logos fail, in Digital Arts

Digital Arts magazine

Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.

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Why are designers never 100% satisfied?

orange pacman eating limes

Ask any designer if they’re 100% satisfied with their work, and whether openly admitted or not, there’s a very high chance of a negative response.

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The value of trustworthy subcontractors

many hands

I want to know what service you offer, and whether you’d like me to send new business your way.

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Focus on reader comments #2

reader comments sky

The excellent discussion that takes place here is part of the reason I’ve kept publishing new content. Following on from my last focus on reader comments, here are five more insights from you, the people who kindly donate time to add to the conversation.

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Logo of the month #8

Presbyterian Church logo

The Presbyterian Church / PC (USA) logo (shown above) was created by Rhode Island firm, Malcolm Grear Designers.

Update: 02 July 2008
After some excellent discussion, I’ve thought twice about how effective this design is. It’s clear the flames beneath the cross offer associations that can be detrimental to the brand, and I’ve enjoyed reading everyone’s thoughts.

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