When logos fail, in Digital Arts

Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.

Inside this month’s issue of Digital Arts is a feature about logo design.
I was interviewed, with Jerry Kuyper, and we discussed when logos fail.

Ask any designer if they’re 100% satisfied with their work, and whether openly admitted or not, there’s a very high chance of a negative response.

I want to know what service you offer, and whether you’d like me to send new business your way.

The excellent discussion that takes place here is part of the reason I’ve kept publishing new content. Following on from my last focus on reader comments, here are five more insights from you, the people who kindly donate time to add to the conversation.

The Presbyterian Church / PC (USA) logo (shown above) was created by Rhode Island firm, Malcolm Grear Designers.
Update: 02 July 2008
After some excellent discussion, I’ve thought twice about how effective this design is. It’s clear the flames beneath the cross offer associations that can be detrimental to the brand, and I’ve enjoyed reading everyone’s thoughts.