David Airey is an independent graphic designer working with companies of all sizes since 2005.

The imai house

imai house

Despite the mixed reviews I’ve read, there’s something about the imai house I find appealing.

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Mike Dempsey on “the graphic designer and ethics”

Fat Ronal McDonald graffiti

“A design ‘strategy’ is often little more than a plan of action to hoodwink customers.”

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“The button that keeps us on”

On button

But over time I learned how to choose clients more wisely…

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Context is key

Armani Exchange logo

A good lesson, from Chermayeff & Geismar’s 2011 book Identify.

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From the reader #23

Pejac Line

Pejac. My kind of artist.

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