Measuring the success, and failure, of branding

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.

With design, a failure is much easier to measure than a success. Especially when the cock-up costs your company tens of millions.
Here’s a sadly all-too-true video that shows what I’ve experienced with a lot of potential clients. I get the distinct impression I’m not alone.
Seem familiar?

Following a trip to Menorca (the slowest-paced Balearic island) here are a few amateur photos showing what to expect when you visit.

VISSUMO is a provider of next generation touch technologies for industrial, architectural, retail, transportation, instructional, and entertainment applications. The company has recently undergone a name-change, from Infini Touch to VISSUMO, and it was my task to create the new logo and business card.

After a tough judging session held at Leo Burnett’s offices, The Drum has today announced the nominations for this year’s Chip Shop Awards, the only international advertising awards that actively encourages entrants to cheat by entering ads for clients they don’t even have on their books.