Page 10 of 26

We all need to start somewhere

number six

I was taking a few photos of cards for my portfolio when I came across my very first business card.

Identity Designed half-century

ID logo

Identity Designed has reached a half-century of brand case studies.

Eight languages

the process of design

My book’s available in the following translations.

Note cards

Moo card David Airey

Taking the lead from designer Graham Smith, I bought some “note cards” and a holder from MOO.

If design was an iceberg

Baffin Island iceberg, Canada

Multi-million dollar investments in contest-listing websites will inevitably prompt a more aggressive marketing push, but as long as self-respecting designers continue to differentiate themselves this won’t affect client acquisition.

Tell your story

ABC collage

You’re what makes you different. Tell your story.

“The Coca-Cola Conspiracy” and ethical design

Coca-Cola logo

Where’s the line between a focus on your career and the impact of your work on society at large?

Letterheady

Andy Warhol letterhead

Letterheady. Showcasing the letterheads of famous people and corporations.

Guinness for Strength

Guinness

Love these vintage ‘Guinness for Strength’ posters, but don’t think the message would fly nowadays.

Online advertising earnings

painted dollar sign

Details of my online advertising earnings and website traffic for March 2011.

Don’t build websites using Flash

The Flash logo

If your website is built using Flash, that’s 15M+ potential customers you’re alienating.

The smallest cost of rebranding

old business card

If you think I’m out of pocket with this old batch of business cards, imagine what it costs to rebrand a company the size of Yellow Pages.

Let respect follow your actions, not a wish for respect

Siddhartha

Here are ten basic character traits that I remind myself of now and again, believing that if they can be adopted, the path I create will be much smoother than most.

Pitching for design work in floating cement factories

Ricardo Bofill cement factory

A few features of interest from the design blogs I follow, and more.

Designing Brand Identity

Designing Brand Identity

Ever since my book was published, Alina’s has been a mainstay alongside it.

Boycotting GoDaddy

elephant close up

I don’t want to give my money to a man who glorifies elephant-hunting.

Painted Picture 2014

painted canvas

This is my Painted Picture. It’s the shape of my business in March 2014 when I turn 35. The idea is that by putting it into words, my Picture has a stronger chance of becoming reality.

Michael Wolff on creativity

Michael Wolff talking about three muscles he’s developed with age — inquisitiveness, appreciation, and imagination.

Framing your design brand

blank paper notebook

Sometimes even the most amazing designers get stuck at communicating their own message.

Type foundries worth a look

wood type numbers

It’s always useful to have a collection of type foundries to call upon. Here are a few notable mentions.

Universal wrapping paper

universal wrapping paper

Here’s an idea I thought was worth sharing — universal wrapping paper.

Pairing typefaces in book design

Typeface characteristics

Choosing typefaces is one of the two most important choices you make when designing a book.

Things Organized Neatly

wilting rose

I’m not the first designer to share Things Organized Neatly. And I’m sure I won’t be the last.

The disconcertion of spec

porcupinefish

It’s bemusing to see $1.78 billion retailer JCPenney crowdsourcing its brand identity.

Arcano Type

Arcano Type

In a project a little reminiscent of Miles Newlyn’s work for Unilever, graphic designer Giuseppe Salerno of Valencia-based Resistenza spent the past four months producing Arcano Type.

One year published, and thoughts on a second book

number one

It’s been around a year since my book became available.

You don’t need a designer

micromanagement

You need someone who knows how to use computer software.

New York

Guggenheim New York

I’m just back from a break in New York.

New work: Pinebank Asset Management

Pinebank identity design

I was hired to design an identity that captured “New York City unpretentious wealth.”

Save your marketing emails from deletion

back space key

Here’s the format of the 1% I actually pay attention to.