I’d make a lot more money if I accepted every project on the table.
But there’d be consequences:
- Each project would get less of my attention
- The quality of my work would suffer
- Client-satisfaction would decrease
- I’d receive less future offers of work
It’d be a short-term gain for a long-term loss.
So because I often say “no” to potential clients, I’m placing more value on my time, building a stronger foundation for my business, and the clients I do work with receive a higher quality of service.
Don’t feel that you need to say “yes” to every inquiry that comes your way.
It pays to say “no.”
You might find this previous post of interest:
Self-employment advice for designers
Pantone leaves by the excellent Chris Glass.