Much of what I put on paper is basic, obvious, sometimes clichéd. But sketching is a bit like panning for gold. To find what glimmers you need to shake off the dirt.
Idea generation
Least resistance
This is a glimpse of the sketches I’ve made over the years, and a reminder how much they help. Drawing is the fastest way to explore ideas and their variations because you can play with a much broader range of thoughts than if the same amount of time was spent on a computer.
If there are two or three good ideas that I’m struggling to choose between, I might show my client one carefully considered sketch for each direction. I’d describe why they’re a strong fit and how they might adapt to various applications. But most of the time sketches go unseen, because it’s my job to show what works, not what doesn’t.
Let’s work together
Do you have a design project you’d like to talk about? Tell me what your business is, who’s involved, and how you want it to grow. It’ll be a pleasure to hear from you.
studio@davidairey.com
Let’s work together
Do you have a design project you’d like to talk about? Tell me what your business is, who’s involved, and how you want it to grow. It’ll be a pleasure to hear from you.
studio@davidairey.com