A few common questions crop up when I’m talking to potential clients. They’re briefly answered below, starting with a quick overview of the scope and value of the work involved.

What is brand identity design?

The swoosh, the golden arches, the bitten apple — while symbolism is often the first element of a brand identity that comes to mind, it’s also just one aspect. Consider what a potential customer might see when doing business with you — signage, a reception desk, vehicle graphics, uniforms, carrier bags, invoices, receipts, social media profiles, right down to the style of photography and the typefaces used in your marketing literature.

The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. A thoughtfully designed visual identity is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers.

What does it cost?

Quotes depend on the company. Rebranding a large multinational with a 100-year history is a different proposition to designing a logo for a new corner shop. That’s why there are some things I need to know before I can send a proposal. To start the conversation, send me an email telling me about your business, where you want to take it, and how you’d like me to help.

How long does it take?

This is another that depends. Past projects have lasted anywhere between three weeks and six months, mainly determined by the amount of items that need to be designed, but also due to the number of people that need to be convinced on the strongest design direction. Time frames are always set out before a project begins so you know exactly what to expect when working together.

What’s your design process?

Most of my work includes the four stages of research, creative strategy, design, and implementation. They’re briefly explained here.

What do you need from me?

Design is a two-way process, and your input’s vital. We’ll talk about what you want to achieve, how it can be measured, as well as what direction the design will take, and I’ll make sure you get the most effective, enduring outcome possible.

What if we’re in different countries?

It’s never been a hindrance having most of my clients overseas. That’s mainly happened due to word-of-mouth and the reach of my books. While meeting in person is preferable, and always a pleasure, I’ve found that talking on the phone, through video calls, and by email can save considerable time and expense.

For anything else

Just ask.

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Bangor, County Down
Northern Ireland
BT19 7ZZ