Answers to a few of the more common questions.

There are a few common questions that crop up when I first talk with potential clients. They’re briefly answered below.

What do you sell?

I give my clients the confidence that what they sell is presented in the best possible light. That gives their clients and customers confidence in what they’re buying.

Most clients ask for the design, redesign, or refinement of a logo, but they also know that people who use what they sell won’t just see a wordmark or symbol in isolation. The logo might be on packaging, signage, a brochure, a social media profile, vehicle graphics, web design, uniforms, invoices, receipts. The design of each element in the visual identity needs consideration as part of a broader whole if it’s to generate and reinforce confidence.

How much does it cost?

Being up-front about money saves a lot time, and to do that I need to know some specifics about your expectations. Send an email telling me about your business, your goals for the coming years, your design budget, and what you’d like me to help with. I can prepare a quote as soon as possible.

How long will it take?

It depends.

Is the budget already in place?

Have you worked through an identity project before?

What elements need to be designed?

Might the brief change after we begin?

How many people are involved in the decision-making?

Is finishing fast more important than doing it well?

Previous projects have tended to last anywhere from a couple of weeks to six months. You’ll know what to expect before we work together, because timeframes are shown in all quotes and invoices, and I only send quotes when I’m sure about what’s involved.

I’m also available for consultation, either by phone or in person.

What’s the process?

There’s flexibilty, but most of the projects I work on involve research, creative strategy, design, and implementation. Each of those is briefly explained here.

What do you need from me?

Client input’s vital. We’ll talk about what you want to achieve in business, how your goals are to be measured, what direction the design will take, and a number of other things. I’ll make sure you get an effective, enduring outcome that heightens the quality of what you sell.

What if we’re in different countries?

Most clients are overseas, mainly due to word-of-mouth, some fortunate search engine optimisation, and the reach of my books. Meeting in person is preferable and always a pleasure, but at the same time talking on phone or video calls and through email can save considerable time and money.

For anything else

Please ask. Design projects should be stress-free and enjoyable, so if you have any concerns or reservations about working together do let me know.

David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ