To help you decide if we’re the right fit to collaborate, here are the answers to a few of the more common questions I’m asked by potential clients.

What is brand identity design?

The swoosh, the golden arches, the bitten apple — while symbolism is often the first element of a brand identity that comes to mind, it’s also just one aspect. Consider what a potential customer might see when doing business with you — signage, a reception desk, vehicle graphics, uniforms, carrier bags, invoices, receipts, social media profiles, right down to the style of photography and the typefaces used in your marketing literature.

The design of these items should reflect the quality of what you sell, otherwise there’s a disconnect between what people see and the impression you want to give. Brand identity design is an investment that, when combined with an excellent product or service, pays off year after year, and plays an important role in helping to turn potential buyers into loyal customers.

What does it cost?

Quotes depend on the company. Rebranding a large multinational with a 50-year history is a different proposition to designing a logo for a new sole trader. That’s why there are some things I need to know before I can send a proposal. As a starting point, send me an email telling me about your business, where you want to take it, and how you’d like me to help. I’ll get you a figure or ballpark as soon as I can.

How long does it take?

Projects tend to last from three weeks to three months, mostly dependent on the amount of work involved, but also due to the number of people we’ll convince on the strongest design direction. I can be more specific after you get in touch.

What’s your design process?

Most of my logo and identity projects include the four stages of research, strategy, design, and implementation. Those stages are briefly explained here.

What do you need from me?

Design is a two-way process, and your input’s vital. We’ll talk about what you want to achieve, how it can be measured, as well as what direction the design will take, and I’ll make sure you get the most effective, enduring outcome possible.

What if we’re in different countries?

Most of my clients are overseas — mainly due to word-of-mouth and the reach of my design books. Meeting in person is preferable and always a pleasure, although I’ve also found that talking on the phone, through video calls, and communicating by email can save us both a lot of time that’s otherwise spent travelling.

Working across borders has never been a hindrance, and it’s an honour that clients in more than 30 countries have chosen to put their trust in me.

For anything else

Get in touch with other questions or if anything at all is unclear. The most successful projects are those where we’re both certain about our expectations.

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