A straight-talking advice guide that answers the questions so many designers have about launching and running their own design businesses. In fact, the book was inspired by the many questions I receive from the hundreds of thousands of people who’ve visited my design websites over the years.
How do I find new clients?
How much should I charge for my design work?
When should I say no to a project?
How do I handle difficult clients?
I answer these questions and many more using anecdotes and case studies garnered from my experience of running a successful design business since 2005. I also share tips and lessons learned from designers around the world including such creative professionals as Mike Dempsey, Jerry Kuyper, Eric Karjaluoto, Simon Manchipp, Alina Wheeler, Khoi Vinh, Armin Vit, and the late Ivan Chermayeff.
Antoinette Marie Johnson
Eileen MacAvery Kane
Imagine sitting a successful, self-employed designer down for a few hours, plying him with pretty much every question you can think of, and also getting him to cough up the goods from tons of his successful designer mates. This is what you’d end up with.
— Richard Knobbs
Full of sound and practical advice for the design professional. If you plan to launch a design business, or are in the middle of figuring out how to make it all work, this book shows you how.
— Grace Oris
A great guide to running a design studio.
— Moving Brands
I established my design firm in 2004 after 20 years of experience with some of the most highly regarded brand identity firms. I wish David had written this ten years ago. It confirmed information that took me years to acquire and provided many useful insights into creating an online presence and moving beyond clients. David blends his own experiences with those of other designers from around the world to hit on every issue one needs to consider in running a design business.
— Jerry Kuyper
A treasure trove of insights, advice and guidance on the fine details of getting a design business off the ground. David and a number of contributors share their stories and explain how these formative experiences shaped their careers as designers.
— Tom Actman
An essential tool for converting my emotionally-fulfilling (although bankrupt) business into a money-making one. Reading this made me feel at par with many designers that I admire. We should be obligated to read while going through design school.
— Lorena Vogeler