Work for Money, Design for Love

Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

This straight-talking advice guide answers the questions all designers have about launching and running their own design businesses. In fact, the book was inspired by the many questions I receive from the hundreds of thousands of people who visit my design websites.

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Work for Money Design for Love front cover

How do I find new clients?
How much should I charge for my design work?
When should I say no to a project?
How do I handle difficult clients?

I answer these questions and many more using anecdotes and case studies garnered from my experience as a successful self-employed graphic designer. I also shares tips and lessons learned from designers around the world including such creative professionals as Ivan Chermayeff, Jerry Kuyper, Eric Karjaluoto, Simon Manchipp, Alina Wheeler, Khoi Vinh, and Armin Vit.

Work for Money, Design for Love

Contributors

Adam Ladd
Alina Wheeler
Andrea Austoni
Andrew Kelsall
Andy Budd
Antoinette Marie Johnson
Antonio Carusone
Armin Vit
Atakan Seckin
Bernadette Jiw
Blair Thomson
Bob Mytton
Chris Coyier
Chris Harman
Chris Spooner
Con Kennedy
Cristian Paul
Daniel Howells
Darragh Neely
David Hyde
Eileen MacAvery Kane
Emily Kane
Eric Karjaluoto
Fiona Burrage
Gary Holmes
Ian Vadas
Ivan Chermayeff
Jenny Theolin
Jerry Kuyper
Jessica Hagy
John Clifford
Jonas Salvador
Jonathan Selikoff
JP Jones
Karen Huang
Karishma Kasabia

Katherine Ramsland
Khoi Vinh
Lee Newham
Lita Mikrut
Liza Lowinger
Luke Mysse
Luke Tonge
Maggie Macnab
Mark Bloom
Matt Griffin
Matt McInerney
Meredith Gossland
Mike Dempsey
Mike Reed
Nancy Wu
Nick Asbury
Pascal Rumph
Patricia Schaefer
Paul Buck
Phil Cook
Reese Spykerman
Richard Knobbs
Russell Holmes
Ryan Tym
Shauna Haider
Sheena Oosten
Simon Manchipp
Stellan Johansson
Steven Key
Suzana Shash
Ted Leonhardt
Thierry Brunfaut
Tim Lapetino
Tom Actman
Von Glitschka

Work for Money, Design for Love

In others’ words

Imagine sitting a successful, self-employed designer down for a few hours, plying him with pretty much every question you can think of, and also getting him to cough up the goods from tons of his successful designer mates. This is what you’d end up with.
— Richard Knobbs

Full of sound and practical advice for the design professional. If you plan to launch a design business, or are in the middle of figuring out how to make it all work, this book shows you how.
— Grace Oris

A great guide to running a design studio.
— Moving Brands

I established my design firm in 2004 after 20 years of experience with some of the most highly regarded brand identity firms. I wish David had written this ten years ago. It confirmed information that took me years to acquire and provided many useful insights into creating an online presence and moving beyond clients. David blends his own experiences with those of other designers from around the world to hit on every issue one needs to consider in running a design business.
— Jerry Kuyper

A treasure trove of insights, advice and guidance on the fine details of getting a design business off the ground. David and a number of contributors share their stories and explain how these formative experiences shaped their careers as designers.
— Tom Actman

An essential tool for converting my emotionally-fulfilling (although bankrupt) business into a money-making one. Reading this made me feel at par with many designers that I admire. We should be obligated to read while going through design school.
— Lorena Vogeler

Work for Money, Design for Love

My other design books

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