Virgin Run a Holiday

“Every mile you run in Virgin Active gyms earns you an airmile with Virgin Atlantic.”

Virgin Run a Holiday

Virgin Run a Holiday

Virgin Run a Holiday

Virgin Run a Holiday

It's not limited to Virgin, either. Any airline could partner with a gym, or a manufacturer of electronic gym equipment. A little extra fitness motivation is no bad thing.

See what else Oli + Josie have been up to.

They're on Twitter, too, @olifrosty and @JosieShedden.

Via CR Blog.

Related elsewhere: Who designed the Virgin logo?