One of Britain’s most effective information design projects is the road and motorway signage system designed by Jock Kinneir (1917-1994) and Margaret Calvert (b. 1936) between 1957 to 1967.
Photo via The Drum
In the 2016 Queen’s honours, Margaret was given her OBE for services to typography and road safety.
Images via The Design Museum
As well as Margaret’s work on the Transport typeface, she came up with simple, easy-to-understand pictograms, including the signs for men at work, farm animals, and schoolchildren nearby, all based on pre-existing European road signs.
In an interview with The Guardian, Margaret said the hardest, but most satisfying sign, is the “children crossing.”
“The first school sign was a torch, then a boy followed by a girl with a satchel — it looked very grammar school. I wanted it to look more inclusive so you couldn’t tell if it was secondary modern or grammar. And I wanted it to be more caring — so I made the little girl lead the little boy. But it needed to have something urgent about it.”
It’s not often when graphic designers receive awards from the Queen.
Great to see.
And a testament to the quality of work when we accept the signage as “normal” rather than a driving distraction.
Margaret Calvert elsewhere
And in 2015 Margaret was chosen to receive the D&AD President’s Award. This video (below) was produced as a result.