“It’s the result of an organisation’s behaviour created by the entire community that an organisation relates to. More organisations today understand that all of these people are customers and all create the brand. Those that buy, those that lead and work for the organisation, those that invest in or supply the organisation and those that just walk by and see it in the corner of their eyes. This holistic understanding of what brands are, makes working with them more exciting when I consider my future in this field of endeavour.”
— Michael Wolff

Photo from YCN magazine, via Creative Review.

Read other opinions on FormFiftyFive:
What are you excited about for the future of branding?

Michael Wolff elsewhere on davidairey.com: The design company is not the only place to be a designer.