January 19, 2017
15 minutes well-spent watching a couple of commentaries about the title sequences of Saul Bass.
August 5, 2015
Copywriting can be about much more than just tone of voice. It can form an integral part of a company’s brand strategy.
April 25, 2012
Trump licensed his name to an anonymous Dutch-distilled vodka in 2006. By 2007, it did $4.3 million in sales, selling for $30 a bottle, which priced it above Absolut. But by 2008, sales dropped 81% and only got worse from there.
David AireyBrand identity design
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