January 19, 2017

Saul Bass — Style is Substance

15 minutes well-spent watching a couple of commentaries about the title sequences of Saul Bass.

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August 5, 2015

Giving voice to ideas

Copywriting can be about much more than just tone of voice. It can form an integral part of a company’s brand strategy.

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April 25, 2012

Milton Glaser on Donald Trump

Trump licensed his name to an anonymous Dutch-distilled vodka in 2006. By 2007, it did $4.3 million in sales, selling for $30 a bottle, which priced it above Absolut. But by 2008, sales dropped 81% and only got worse from there.

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David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

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