April 23, 2012

Using sound symbolism in branding

Take two imaginary names, Maluma and Takete, and before reading any further, pair each name with one of the two symbols below, the one you think is a better fit.

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September 19, 2011

The stories behind car brand names

Etymology is the study of the history of words. Here are a few choice picks from the automotive industry.

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David Airey
Brand identity design

Independent since 2005
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