Pink Pussyhat world

The first Annual Brand of the Year

YCN Michael Wolff

The future of branding

Co-op logo

“The appointment of a design consultant needn’t always culminate in change.”

Michael Johnson Brand New Conference

Six brand questions for clients to answer

London Vision Clinic hattrick

Giving voice to ideas

USI logo palette

You (generally) get what you pay for

Apple wallpaper

The influence of colour in brand identity

IKEA pictograms

Defining iconic brands

Creative process

The ideal design process?

Absolut bottle no label

Shape as a brand attribute

Maluma takete

Using sound symbolism in branding

Salmon fillet

What convicts can teach us about branding

Old Penguin logo

Penguin, in Champions of Design

Coca Cola bottle shape

Remove the logo. Know the brand.

Alfa Romeo logo

The stories behind car brand names