Symbol book

A new book by Angus Hyland and Steven Bateman, published by Laurence King. I was curious to see what difference there’d be between this and Michael Evamy’s Logo from the same publisher.

Symbol book

Symbol shows “1,300 symbols organized into groups and sub-groups according to their visual characteristics.”

And Logo contains “1,300+ logos in 75 categories, classified by shape, indexed by sector.”

They’re clearly going to overlap, and they are very similar, but there’s a lot of work in Symbol that was created after the 2007 release of Logo, and it shows more in-depth case studies, too, giving context to some of the more well known projects.

Symbol book

Symbol book

Symbol book

An obvious difference is that this one focuses solely on symbols, whereas Logo contains a lot of wordmarks, too.

Symbol book

“They acquire value. These things become these vessels which so much is poured into over time—there’s a hell of a lot wrapped up in these things. They’re quite mundane, they’re part of our every day visual furniture, but take it away and whoof! That’s why it’s an interesting subject area.”
— Angus Hyland

Quoted from a Q&A on The Atlantic (broken link removed, 2014).

Symbol book

Symbol book

Symbol book

Symbol book

Symbol book

Symbol book

Symbol book

Symbol book

Symbol book

It’s the type of book I’ll dip into for specific design details (year of creation, designer responsible, etc.), or to help ensure I don’t infringe on earlier designs when coming up with my own ideas. A worthy addition to the bookshelf.

Angus Hyland is a graduate of the RCA and a partner at Pentagram in London. He is the author of C/ID and the best-selling The Picture Book.

Watch Angus giving a talk on symbols at the Design Museum, London (below). In particular, he chats about the logos for WWF (sketches here) and Penguin (guidelines here).

Steven Bateman is a freelance writer who has worked with some of the UK’s leading design agencies. A regular contributor to Grafik magazine, he also writes for ISTD Condensed, Nico, and Varoom.

Buy Symbol from Laurence King or:

on Amazon.com
on Amazon.co.uk
on Amazon.ca

Other good books.

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May 30, 2011

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