It’s full of case studies and interviews with designers who’ve chosen their own paths in business rather than follow the traditional “get a job, work your way up” route. They talk about how to find clients, form collaboratives, create your own style, and generally get seen.
Some familiar advice from Kevin Wilson made me think.
“Look at what everyone else is doing and go the other way. There are too many people following the same path. You are creative — swim the other way.”
While the designs in my portfolio led to some fantastic client feedback, the identities on show aren’t always the most imaginative from each project — ideas that particularly pushed the boundaries of the brief. Part of me thinks I should tailor my portfolio to those riskier ideas, although at the same time it wouldn’t be right showing testimonials beside work that wasn’t chosen.
There’s always a balance between what I think works, and the amount of trust a client has over my instincts, but perhaps it comes down to me being more persuasive about ideas that, on the face of it, seem like more of a gamble.
That reminds me of something I saw on Twitter.
Design price list by Baubauwerk.
Banter from the Berlin-based studio.
“Don’t be daunted by the concept of self promotion. You can be loud and proud about your work without being egotistical; if you don’t tell people you’re there, they aren’t going to find you.”