This promotional packaging for Smirnoff Caipiroska by JWT Brasil caught my eye.
The bottles are sealed in a diagonally perforated foil that resembles the texture of the three fruit flavours — passion fruit, strawberry, and lime.
For a select mailing list, JWT sent the peelable bottles inside wooden produce crates.
The packaging did the rounds on design blogs a while back. I thought it worth a mention, too.