Sipho Mabona, a young artist based in Switzerland, was commissioned by ad agency Nordpol+ Hamburg to design and create the origami models for this stunning five-minute video.

It tells the story of the Japanese sports brand ASICS, and won a Grand Prix at the Eurobest, gold at the New York festival, gold at the London International Awards, silver at the Clio in Miami, and two-times bronze at ADC Germany.

Sipho has a brilliant Flickr set of origami designs that’s worth a look.

Sipho Mabona origami

The "Baby Fugu" is inflatable, seen in motion on Vimeo.

Sipho Mabona origami

Sipho Mabona origami

Sipho Mabona origami

Sipho Mabona origami

Sipho Mabona origami

Reminiscent of Peter Callesen's fragile magic.

Visit Mabona Origami for more.