Earlier on Twitter I asked you to name a brand you can visually identify without the logo. Here are a few visual clues from your suggestions.

Adidas stripes
Image credit

O2 bubbles
Image credit

Absolut bottle no label
Image credit

Science Museum typeface
Image credit

Apple Wallpaper
Image credit

Paul Smith purse
Image credit

Coca-Cola bottle contour
Image credit

Converse
Image credit

Honda slogan
Image credit

Macmillan poster
Image credit

Big Mac
Image credit

Ikea instructions
Image credit

Burberry tie
Image credit: suitored.com

easyJet uniform
Image credit

Guinness head
Image credit

All your replies:

Apple (@chrismcobble)
Coca-Cola (@limpa)
O2 (@internalmachine)
McDonald's (@keyondesign)
Absolut, Target (@AnnLikesRed)
Marlboro (@twotribes)
Nike (@AnkitBathija)
Macmillan, Waitrose (@stephenkelman)
Dyson (@iandevlin)
RAC (@LiamSwift87)
Cadbury (@thecardbiz)
Guinness (@MacRamsay)
Burberry (@cog_design)
Twitter, Converse, Vans (@jclin1)
Cath Kidston (@gray)
Toyota (@hanux9)
Goodyear Blimp, Geico (@duomark)
M&S, The Science Museum (@michaeldowell)
Starbucks, Red Bull (@thegighandle)
Easyjet, Paul Smith, Orange, Louis Vuitton (@leejdavies)
Adidas (@QuietBritAcc)
Ikea, ESPN (@uberryan)
Lidl (@caffeine_code)
KFC (@cristirus)
Kleenex (@josiahsprague)
Jif (@sjgreen)
BP (@BlairThomson)
Cleveland Browns (@BrandMooreArt)
Lego (@ben_gc)
Volkswagon (@markbowley)
Pepsi (@juanmagdaraog)
Dyno-Rod (@KieranHarrod)
Honda (@minxlj)
UPS (@AndrewKelsall)

Depending on who you ask I suppose the list could include almost any brand name. Shapes, typefaces, colours, patterns, illustration, photography... they can all play a part in a company’s brand identity.

Related:
Colour in branding, on davidairey.com
Remove the logo and still know the brand, on LDL