I asked Twitter to name brands you can visually identify without the logo. Here are a few clues from your suggestions — a reminder that identities are more than just wordmarks and symbols.

Adidas stripes
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O2 bubbles
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Absolut bottle no label
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Science Museum typeface
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Apple Wallpaper
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Paul Smith purse
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Coca-Cola bottle contour
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Honda slogan
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Macmillan poster
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Big Mac
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Ikea instructions
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Burberry tie
Image credit: suitored.com

easyJet uniform
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Guinness head
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All your replies:

Apple (@chrismcobble)
Coca-Cola (@limpa)
O2 (@internalmachine)
McDonald's (@keyondesign)
Absolut, Target (@AnnLikesRed)
Marlboro (@twotribes)
Nike (@AnkitBathija)
Macmillan, Waitrose (@stephenkelman)
Dyson (@iandevlin)
RAC (@LiamSwift87)
Cadbury (@thecardbiz)
Guinness (@MacRamsay)
Burberry (@cog_design)
Twitter, Converse, Vans (@jclin1)
Cath Kidston (@gray)
Toyota (@hanux9)
Goodyear Blimp, Geico (@duomark)
M&S, The Science Museum (@michaeldowell)
Starbucks, Red Bull (@thegighandle)
Easyjet, Paul Smith, Orange, Louis Vuitton (@leejdavies)
Adidas (@QuietBritAcc)
Ikea, ESPN (@uberryan)
Lidl (@caffeine_code)
KFC (@cristirus)
Kleenex (@josiahsprague)
Jif (@sjgreen)
BP (@BlairThomson)
Cleveland Browns (@BrandMooreArt)
Lego (@ben_gc)
Volkswagon (@markbowley)
Pepsi (@juanmagdaraog)
Dyno-Rod (@KieranHarrod)
Honda (@minxlj)
UPS (@AndrewKelsall)

Depending on who you ask the list could include almost any brand name. Shapes, typefaces, colours, patterns, illustration, photography... they can all play their part.

Colour in branding, on davidairey.com
Remove the logo and still know the brand, on LDL