WTC business card

W—T—C

Founded in 2010, W—T—C (Wine Trading Company) is a Moscow-based wine importer and distributor. After a period of rapid expansion, growing to 50 employees with an annual turnover of €3M, it was clear to the owner that the previous logo and identity wasn’t befitting of the company’s work in the premium segment of the market.

A successful identifying mark distills a business into its most simplified visual form. In this case, W—T—C trade in alcohol, the defining compound of which is represented by a chemical formula. By mimicking the appearance of the formula, the W—T—C monogram and its adaptable formats subtly hint at the most basic compound in the firm’s product.

WTC signage

The chemical compound for ethanol (also called ethyl alcohol, grain alcohol, drinking alcohol, or simply alcohol) is written as C2H6O.

Competitors in the Russian wine industry predominantly use colour palettes with claret and black. Incorporating purple helps to set the W—T—C brand apart, while a teal accent adds energy and memorability.

WTC ethanol chemical formula
WTC logo versions
WTC gift packaging
WTC catalogue
WTC van
WTC website
WTC posters

Related work

EcometricaProject type

TenonProject type

Identity DesignedProject type

Portland Stone FirmsProject type

Montville CoffeeProject type

FalbrosProject type

Le FlowProject type

KairosProject type

David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

Office
13 Gransha Park, Bangor
Northern Ireland
BT20 4XT