Wilson Computers is a small IT company in Northern Ireland. Their logo design and branding hadn’t changed since their early days of trading a decade ago, and had become dated when compared to the level of service being offered.
To differentiate from the local competition, and to give a subtle nod to computers, a pixellated palette of blue and green was paired with the reductive appearance of MuirMcNeil’s Cut typeface for both the wordmark and monogram.
The result gives distinction in the market, and shows current and potential clients a visual identity that is now a much better fit for the skills and experience of the team.
The old logo (below, left) was difficult to read and reproduce, but to avoid disregarding all the equity behind it, the blue and green combination was retained and given a more contemporary interpretation.
I’m blown away by the design. I asked for the branding to give the impression of professionalism and that’s exactly what it does. Brilliant.
— Scott Wilson, Wilson Computers
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