Uptown Dogs

Jamie Palmer has more than 15 years’ experience caring for dogs. He has worked with, and been mentored by some of the UK’s leading canine trainers and behaviourists. Jamie’s skills at reading canine body language are at the core of Uptown Dogs’ reputation. His company’s brand identity was in need of a rejuvination as he improved and increased his service offering.

Uptown Dogs bus stop ad

The design idea was to encapsulate the personal nature of Jamie’s business by using paw prints from the dogs he cares for. The detail in the pads captures the humanness that people identify with in dogs — an unspoken part of why the dog care and accessory industry is growing.

Uptown Dogs mobile website
Uptown Dogs poster
Uptown Dogs van wrap
Uptown Dogs tshirt

Client feedback

The detail of thought that David gave throughout the project was very reassuring for me. Clients who have seen and received their dog’s cards or seen the paw prints on the vehicle have been totally blown away. I feel very proud.

— Jamie Palmer, Uptown Dogs

Uptown Dogs signage

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Independent since 2005
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Design process

64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ