Founded more than 40 years ago, TSC opened one of the first free-standing medical spas in the United States, and has built a reputation for clinical excellence across multiple locations.
The Skin Center’s old logo (below left) needed refreshed to better reflect the brand quality. A clean, contemporary design was called for, while retaining the equity amassed from years of the swan.
The use of title-case rather than all uppercase gives a less imposing appearance, and a softer palette creates a more understated, premium feel. A subtly-revised swan has been separated from the wordmark, adding prominence to the bird and letting the quality behind the name speak for itself.
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