The Skin Center logo reception

The Skin Center

Founded more than 40 years ago, TSC opened one of the first free-standing medical spas in the United States, and has built a reputation for clinical excellence across multiple locations.

The Skin Center’s old logo (below left) needed refreshed to better reflect the brand quality. A clean, contemporary design was called for, while retaining the equity amassed from years of the swan.

The use of title-case rather than all uppercase gives a less imposing appearance, and a softer palette creates a more understated, premium feel. A subtly-revised swan has been separated from the wordmark, adding prominence to the bird and letting the quality behind the name speak for itself.

The Skin Center logo before after
The Skin Center symbol
The Skin Center digital
The Skin Center logo signage
The Skin Center candles
The Skin Center cosmetics
The Skin Center tote
The Skin Center gift card
The Skin Center gift card
The Skin Center SUV
The Skin Center bus stop ad
The Skin Center logo window
The Skin Center wordmark
The Skin Center identity guidelines

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David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ