The Skin Center
Founded more than 40 years ago, TSC opened one of the first free-standing medical spas in the United States, and has built a reputation for clinical excellence across multiple locations.
The Skin Center’s old logo (below left) needed refreshed to better reflect the brand quality. A clean, contemporary design was called for, while retaining the equity amassed from years of the swan.
The use of title-case rather than all uppercase gives a less imposing appearance, and a softer palette creates a more understated, premium feel. A subtly-revised swan has been separated from the wordmark, adding prominence to the bird and letting the quality behind the name speak for itself.
Other projects
Haze RunningLogo, identity
LunattiLogo, identity
Le FlowLogo, identity
Montville CoffeeLogo, packaging, guidelines
SealedLogo, packaging, guidelines
Power MotionLogo, identity, art direction
My Drum SchoolLogo, identity, guidelines
Henri EhrhartLogo, identity, packaging
Unforgiven SoulsLogo, identity, guidelines
TenonLogo, guidelines
Wonder YearsLogo, identity, guidelines
Portland Stone FirmsLogo, guidelines
TunelinksLogo, identity, messaging
EcometricaLogo, guidelines
Pacifico EnergyLogo, identity, guidelines
Wilson ComputersLogo, identity, guidelines
Digital Luxury GroupLogo, guidelines
W—T—CLogo, identity
eFolderLogo, typeface, identity
KairosLogo, guidelines
Prime SnowsportsLogo, identity, guidelines
FalbrosLogo, identity, guidelines
SquelchLogo, identity