Founded in 2007, My Drum School is a specialised school in Singapore offering first-class education for drummers. Having enrolled more than 3,700 students in the past decade, the school attracts drummers from music scenes, church teams, hobbyists, and kids of all ages.
Research showed that many student drummers feel inspired when they see the spin of drumsticks, and the school’s new symbol is based upon the rotational trace of that captivating movement. A circular symbol gave a seamless fit on the front of a bass drum.
The old logo (below left) was in place during the company’s first decade in business, but it was too detailed for all uses, and with an impending growth in studio locations it was time to update. The new design (below right) is more professional, legible, memorable, and adaptable.
With such a design difference from old to new it was important to retain equity that had been built around the existing colour palette of orange and black. Subtle differences in tone add a touch of professionalism to the new.
The four notches within the circles of the new symbol are positioned at 2 o’clock, 5, 6, and 9 as these numbers hold personal significance for the company founder.
My Drum School’s YouTube channel has millions of views, so it was beneficial for the symbol to animate in a way that could form an ideal video intro. The above animation by Dan of Spin My Logo works equally well with and without the accompanying brand name.
I had almost given up hope on finding a suitable designer to help refresh my 12-year-old logo, until I chanced upon David Airey. Not only was he very patient with me, answering all my initial questions, but he also shared his passion for design by educating me about various design technicalities. This helped me explain the design change to my team of 40 employees, easing my decision-making along the way.
David is an inspiring logo designer and a excellent educator. I’m incredibly proud of my new logo, and very grateful to David.
— James Pang, founder, My Drum School
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