Kairos
Two partners with a love for shoes launched Kairos, a small but ambitious shoe retailer in Gloucester, England. They wanted a logo that set them apart from the well-known high street chains — a design befitting of a personal brand where the owners are the people you see at the shop counter.
A bespoke, handwritten wordmark was created with an appearance that mimics the flowing line of a shoe lace. It was combined with a secondary identity element — a heart-shaped symbol representing the high level of care and attention at the heart of the brand.
The heart-shaped symbol can morph into a growing series of relevant marks. These can be used for special events and promotions, adding visual interest and flexibility throughout the life of the business.
Client feedback
We love the design idea, and how the symbol can be used in different shapes for different seasons. The mark clearly portrays what Kairos is about. Thank you very much indeed.
— Leon Gomes, Kairos Shoes
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