Kairos store facade


Two partners with a love for shoes launched Kairos, a small but ambitious shoe retailer in Gloucester, England. They wanted a logo that set them apart from well-known high street brands and that was appropriate for the affordable shoe market.

The symbol helps to display the partners’ passion, and was combined with bespoke wordmark that complements the appearance of a shoe lace, giving a strong visual balance when the symbol and wordmark are side-by-side.

Kairos shoe label

An additional option within the identity is a growing series of relevant marks to be used for special events and promotions, adding visual interest and flexibility throughout the life of the business.

Kairos logo
Kairos logo
Kairos logo
Kairos tennis sponsorship

Related work

EcometricaProject type

TenonProject type

W—T—CProject type

Identity DesignedProject type

Portland Stone FirmsProject type

Montville CoffeeProject type

FalbrosProject type

Le FlowProject type

David Airey
Brand identity design

Independent since 2005
Website hosted by Fused

13 Gransha Park, Bangor
Northern Ireland
BT20 4XT