Kairos

Two partners with a love for shoes launched Kairos, a small but ambitious shoe retailer in Gloucester, England. They wanted a logo that set them apart from well-known high street brands and that was appropriate for the affordable shoe market.

The symbol helps to display the partners’ passion, and was combined with bespoke wordmark that complements the appearance of a shoe lace, giving a strong visual balance when the symbol and wordmark are side-by-side.

An additional option within the identity is a growing series of relevant marks to be used for special events and promotions, adding visual interest and flexibility throughout the life of the business.