eFolder

Founded in 2002, eFolder provides a suite of cloud data protection services including cloud file synchronisation, backup and disaster recovery, and email security and archiving.

The company’s old logo (below, left) was no longer suited to their expertise in the market, and it was clear that a new design could help to identity eFolder as a market leader.

A bespoke typeface was created to give eFolder’s full product range a cohesive appearance, also making it cost effective to brand future product additions. The distinctive bright red was chosen to help the firm stand out in a competitive sea of blues and greens, and a small collection of icons was designed to match the form of the alphabet.