eFolder logo

eFolder

Founded in 2002, eFolder provides a suite of cloud data protection services including cloud file synchronisation, backup and disaster recovery, and email security and archiving.

The company’s old logo (below, left) was no longer suited to their expertise in the market, and it was clear that a new design could help to identity eFolder as a market leader.

eFolder logo old new
eFolder business card

A bespoke typeface was created to give eFolder’s full product range a cohesive appearance, also making it cost effective to brand future product additions. The distinctive bright red was chosen to help the firm stand out in a competitive sea of blues and greens, and a small collection of icons was designed to match the form of the alphabet.

A bespoke typeface was created to give eFolder’s full product range a cohesive appearance, also making it cost effective to brand future product additions. The distinctive bright red was chosen to help the firm stand out in a competitive sea of blues and greens, and a small collection of icons was designed to match the form of the alphabet.

eFolder font
anchor logo
doublecheck logo
backup logo
eFolder iconography
eFolder symbol
eFolder stamp

Client feedback

All the stakeholders love the new logo. We are very excited about the new direction. Excellent work.

— Kevin Hoffman, CEO, eFolder

eFolder billboard

Other projects

Haze RunningLogo, identity

LunattiLogo, identity

Le FlowLogo, identity

Montville CoffeeLogo, packaging, guidelines

SealedLogo, packaging, guidelines

Power MotionLogo, identity, art direction

My Drum SchoolLogo, identity, guidelines

The Skin CenterLogo, identity, guidelines

Henri EhrhartLogo, identity, packaging

Unforgiven SoulsLogo, identity, guidelines

TenonLogo, guidelines

Wonder YearsLogo, identity, guidelines

Portland Stone FirmsLogo, guidelines

TunelinksLogo, identity, messaging

EcometricaLogo, guidelines

Pacifico EnergyLogo, identity, guidelines

Wilson ComputersLogo, identity, guidelines

Digital Luxury GroupLogo, guidelines

W—T—CLogo, identity

KairosLogo, guidelines

Prime SnowsportsLogo, identity, guidelines

FalbrosLogo, identity, guidelines

SquelchLogo, identity

David Airey
Brand identity design

Independent since 2005
Website hosted by Fused
FAQ
Resources
Process

Studio
64 Beechfield Avenue
Bangor, County Down
Northern Ireland
BT19 7ZZ

studio@davidairey.com
07739530457
LinkedIn
Twitter
Substack